Senior Creative Strategist - Data-Driven Brand & Campaigns

Mastercard Inc.; Dubai; On-site; AED 320,000 - 520,000; Full time

Job summary

Mastercard Dubai is seeking a Creative Strategist for the Advisors Creative Desk to lead data-driven brand and communication strategies for global clients. You will translate consumer and market insights into strategic direction for creative teams, collaborating with strategy leads, creatives and clients to shape outcomes.

In this role you will manage multiple briefs, contribute to estimating timelines, and guide the creative process from brief to execution with senior stakeholders.

Qualifications

• 8+ years of strategic experience in leading advertising agencies.
• Proven success in high-budget integrated campaigns.
• Expertise in brand strategy, campaign planning and full-funnel journeys across channels.
• Experience managing external and internal stakeholders.
• Proven ability to influence award-winning creative outcomes through strategy.
• Strong understanding of consumer behavior, market research, and translating insights into actions.
• Adept at defining briefs and presenting concepts to clients.

Responsibilities

• Develop and execute brand, creative and communication strategies aligned to the brand and objectives, using data-informed insights.
• Ensure smooth handover and understanding of the creative strategy to the Creative Manager, briefing the creative development team to enable execution.
• Support the Creative Managers with smaller client project ideation sessions as needed.
• Participate in ideation sessions for larger client projects and guide the team to completion with the client.
• Manage multiple briefs and projects simultaneously.
• Contribute to estimating, negotiating and agreeing timescales with Creative Strategy Managers.
• Conduct extensive research using primary and secondary data sources to gather market intelligence and lay the foundation for strategy.
• Stay abreast of marketing and in-market trends regarding consumer behaviour, creativity and media.

Skills

Strategic experience

Big-budget campaigns

Brand strategy

Stakeholder management

Award-winning guidance

Market research

Client briefing

Creative thinking

Job description

Mastercard Dubai is seeking a Creative Strategist for the Advisors Creative Desk to lead data-driven brand and communication strategies for global clients. You will translate consumer and market insights into strategic direction for creative teams, collaborating with strategy leads, creatives and clients to shape outcomes.

In this role you will manage multiple briefs, contribute to estimating timelines, and guide the creative process from brief to execution with senior stakeholders.