Brand Strategist

A Group; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

A leading company in Dubai is seeking a creative and detail-oriented Brand Strategist responsible for developing and strengthening the brand identity across all platforms. The ideal candidate will drive engagement and ensure consistent messaging aligned with company goals. Core duties include shaping brand positioning, conducting market research, and collaborating with various teams to enhance brand awareness. Experience in a marketing or branding role is preferred.

Qualifications

• Strong understanding of branding, marketing, and consumer behavior.
• Excellent communication and creative thinking skills.
• Ability to analyze market trends and translate insights into strategy.
• Experience in a marketing/branding role is an advantage.

Responsibilities

• Develop and implement brand strategies to enhance brand awareness and market presence.
• Conduct market research to identify trends, audience insights, and competitor activity.
• Create and maintain brand guidelines to ensure consistency across all channels.
• Collaborate with marketing, design, and content teams on campaigns and promotions.
• Plan and execute brand positioning for digital and offline platforms.
• Monitor brand performance and recommend improvements for growth.
• Support campaign development, storytelling, and advertising concepts.

Skills

Branding understanding

Communication skills

Creative thinking

Market analysis

Creative thinking

Market analysis

Job description

Brand Strategist

We are seeking a creative, strategic, and detail-oriented Brand Strategist to develop and strengthen our brand identity across all platforms. The ideal candidate will be responsible for shaping brand positioning, driving engagement, and ensuring consistent messaging that aligns with company goals.

Responsibilities

• Develop and implement brand strategies to enhance brand awareness and market presence
• Conduct market research to identify trends, audience insights, and competitor activity
• Create and maintain brand guidelines to ensure consistency across all channels
• Collaborate with marketing, design, and content teams on campaigns and promotions
• Plan and execute brand positioning for digital and offline platforms
• Monitor brand performance and recommend improvements for growth
• Support campaign development, storytelling, and advertising concepts

Qualifications

• Strong understanding of branding, marketing, and consumer behavior
• Excellent communication and creative thinking skills
• Ability to analyze market trends and translate insights into strategy
• Experience in a marketing/branding role is an advantage