Senior Creative & Content Strategy Lead

Heriot-Watt University

Dubai

On-site

AED 360,000 - 480,000

Full time

42 hours ago

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Job summary

Heriot‑Watt University Dubai Campus seeks a Senior Creative and Content Manager to lead strategic development and delivery of content, social channels, web content and creative output. You will oversee the university’s core social media presence, web content governance and integrated content programmes aligned to recruitment, reputation and engagement objectives.

You will manage a multidisciplinary team and drive high‑quality, accessible and brand‑aligned content across websites, digital

Qualifications

Educated to degree level.
At least 8 years’ professional experience in content, web editing, social media, digital marketing or brand communications roles.
Demonstrable experience of developing and delivering integrated content and social media strategies.
Proven experience managing creative and/or multidisciplinary teams.

Responsibilities

Develop and implement the Universitys social media, design and web content strategy in line with priorities and brand guidelines.
Plan, publish and optimise content across website and social channels to enhance brand awareness and recruitment.
Oversee CMS content and ensure accessibility, SEO and accuracy of information.
Lead and manage the design team, delivering high‑quality assets across digital and print channels.
Collaborate with schools, services and external partners to coordinate campaigns.