Senior Creative & Content Strategist

Heriot-Watt University Malaysia; Dubai; On-site; AED 300,000 - 480,000; Full time

Job summary

Heriot-Watt University Dubai is seeking a Creative and Content Manager to lead the development and delivery of the University's content, social media, web content and creative output. You will manage a multidisciplinary team and act as the senior SME for social media, content, and digital storytelling across the Dubai campus.

The role reports to MRAC and focuses on audience engagement, brand consistency, and data-led decision making to strengthen the University’s digital presence and student

Qualifications

• Educated to degree level.
• Demonstrated experience in content, web editing, social media, digital marketing or brand communications.
• Proven experience leading creative or multidisciplinary teams.
• Strong leadership and people management skills.

Responsibilities

• Develop and implement the University’s social media, design and web content strategy.
• Plan, create, publish and optimise content across the website and social channels.
• Lead and manage the design team to deliver high-quality assets across channels.
• Maintain and update website content using the CMS and optimise for SEO.
• Oversee content production including photography and videography across digital and print channels.
• Collaborate with academic and professional services to source engaging content.

Skills

Content strategy

Social media management

Team leadership

Brand communications

Copywriting

Analytics

Stakeholder management

Education

Degree level

Tools

CMS

SEO

Google Analytics

Design coordination

Job description

Heriot-Watt University Dubai is seeking a Creative and Content Manager to lead the development and delivery of the University's content, social media, web content and creative output. You will manage a multidisciplinary team and act as the senior SME for social media, content, and digital storytelling across the Dubai campus.

The role reports to MRAC and focuses on audience engagement, brand consistency, and data-led decision making to strengthen the University’s digital presence and student