Senior Copywriter & Campaign Architect

Caliberly; Dubai; On-site; AED 180,000 - 260,000; Full time

Benefits offered by this job

Competitive salary

Career development

Collaborative culture

Diverse projects exposure

Job summary

Caliberly in Dubai seeks a seasoned Senior English Copywriter to lead creative campaigns across social, web, email, print and video. You will define brand voice, craft powerful messages, and mentor junior writers to elevate work across channels.

You will interpret briefs, develop concepts, collaborate with art directors and planners, stay ahead of trends, ensure compliant, on-brand copy, and deliver work that resonates with audiences and clients in a fast-paced agency environment.

Qualifications

• Bachelor’s degree in English, Communications, Journalism, Marketing, or a related field.
• Minimum 5+ years of professional copywriting experience, preferably in a creative agency, brand marketing, or advertising environment.
• Strong portfolio showcasing conceptual thinking, storytelling, campaign work, social content, long-form and short copy.
• Excellent command of English grammar, tone, style, and the ability to write across different formats.
• Proven experience mentoring or managing more junior writers.
• Ability to thrive in a fast-paced, deadline-driven environment; skilled in multiple projects at once.
• Proficiency in presentation tools (PowerPoint / Google Slides) and basic knowledge of content management or collaboration tools.
• Creative, curious, and self-motivated, with a passion for crafting memorable brand stories.
• Strategic thinking: understands brand positioning, audience insights, and campaign goals.
• Creative storytelling: able to generate big ideas, craft narratives, and write with personality.
• Collaboration: works well with cross-disciplinary teams (creative, accounts, strategy).
• Leadership: mentors, provides constructive feedback, and helps develop creative talent.
• Adaptability: stays on top of trends, adapts to new briefs and media channels.
• Resilience: comfortable working under pressure and handling constructive feedback.

Responsibilities

• Develop high-impact, strategic and creative copy across channels: social media, web, email, video scripts, brochures, digital ads, landing pages, and integrated campaigns.
• Interpret creative briefs and translate them into persuasive and clear messaging, headlines, taglines, and storytelling.
• Collaborate closely with Art Directors, Designers, Account Teams, and Planners to ideate and execute campaign concepts.
• Lead and mentor junior copywriters: review their work, provide feedback, guide tone of voice, and support their creative growth.
• Conduct research on clients business, their markets, audience insights, and industry trends to deliver relevant and culturally resonant copy.
• Edit, proofread, and polish copy to ensure clarity, accuracy, and consistency in tone, grammar, and messaging.
• Present and defend creative ideas, copy, campaign concepts and drafts to internal teams and clients.
• Stay updated on emerging media, digital communication trends, platform UX, and content strategies to keep campaigns fresh and effective.
• Ensure all content aligns with brand voice, GDPR or regional compliance (if applicable), and internal quality standards.

Skills

Copywriting

Creative thinking

Storytelling

Mentoring

Presentation skills

Multitasking

Brand voice development

Collaboration

Adaptability

Attention to detail

Education

Bachelor's degree in English, Communications, Journalism, Marketing, or a related field

Tools

PowerPoint

Google Slides

Content management tools

Job description

Caliberly in Dubai seeks a seasoned Senior English Copywriter to lead creative campaigns across social, web, email, print and video. You will define brand voice, craft powerful messages, and mentor junior writers to elevate work across channels.

You will interpret briefs, develop concepts, collaborate with art directors and planners, stay ahead of trends, ensure compliant, on-brand copy, and deliver work that resonates with audiences and clients in a fast-paced agency environment.