Senior Copywriter - Arabic

Publicis Groupe ANZ; Dubai; On-site; AED 300,000 - 480,000; Full time

Job summary

Saatchi & Saatchi in Dubai seeks a Health Senior Copywriter to craft compelling English/Arabic copy for pharmaceutical campaigns. You will collaborate with the creative team to produce concepts and copy across media, ensuring campaigns meet client goals and regulatory standards.

The role requires hands-on writing, concept development, and the ability to present and rationalize work to clients, while maintaining strong storytelling across health brands.

Qualifications

• 5+ years of health advertising with a strong portfolio.
• Mastery in developing copy for large cross-channel and/or direct-marketing initiatives.
• Strong conceptualisation and smart thinking skills.
• Experience in concept creation and understanding difference between concept and execution.

Responsibilities

• Develop creative concepts for marketing materials and campaigns across channels.
• Write texts, proofreading, referencing, and content editing.
• Ensure content consistency and brand voice across campaigns.
• Present work to clients with credibility and rationale.

Skills

Copywriting

Health advertising

Cross-channel concepts

Brand voice

Client presentations

Education

Bachelor’s Degree in appropriate field of study

Job description

Company description

Founded in London in 1970, Saatchi & Saatchi has evolved into a global creative powerhouse with 114 offices in 67 countries and over 6,500 employees. As part of Publicis Groupe, we excel in integrated communications, working with top global brands to create unforgettable campaigns.

Our mantra, ‘Nothing is Impossible’, drives us to drive positive change through creativity. We pride ourselves on our unshakeable spirit and dedication to nurturing talent, ensuring your journey with us is one of continuous growth. Located across the UAE and KSA, Saatchi & Saatchi services the whole MEA region and consistently collects prestigious awards, namely ‘#2 Network of The Year’ at Dubai Lynx 2024, reflecting our commitment to leaving a positive impact.

Our culture is what sets us apart. Join our fun traditions that drive creativity and bring everyone together while keeping spirits high. We love our office parties and the collaborative environment that helps us create outstanding work.

Overview

The health Senior English Copywriter is responsible for creating compelling and effective concepts and copy in the English / Arabic language for advertising campaigns. In collaboration with other members of the creative team, they craft communication pieces and campaigns across various mediums that effectively communicate the message and goals of the campaign, while also resonating with the target audience.

They handle projects from concept to final execution, be it for existing client or new busisess pitches. They have experience in client interaction, and must be able to effectively present and rationalize their work, both internally and with clients.

The position of Health Senior Copywriter is for someone who is a hands‑on copywriter with natural storytelling ability and has experience working in an health agency environment, creating conceptually driven campaigns and crafting copy in English / Arabic for global brands, within the compliance remit of pharma brands.

• Partners with creative leaders to proactively seek out and contribute actionable and thought– provoking ideas.
• Being able to simplify complexe data stories, if require, with the support of medical writers
• Being able to juggle multiple projects, prioritize, and meet deadlines
• Investigating industrybest-practicesand new possibilities
• Takingpart regularly in opportunity briefs, stretchingtheir creative abilities consistently

Responsibilities

Technical & Product

• Works in partnership with an Art Director to develop creative concepts for marketing materials and marketing campaigns, targeting consumers, patients and healthcare professionals
• Writing texts (e.g. copy, product descriptions), proofreading, referencing, and content editing
• Ensuring the consistency of prepared content;
• Works in partnership with an Art Director to develop creative concepts for marketing materials and marketing campaigns.
• Have a keen understanding of all the channels in the 1:1 marketing space.
• Understanding of the power of data intelligence to help them achieve the communication challenge.
• Required to make conceptual and strategic decisions across a wide variety of clients within the health industries.
• Experienced in taking briefs, crafting succinct and effective copy, writing and formatting copydecks, and interpreting brand tone of voice and language.
• Develop and execute strategically-sound creative for cross-channel initiatives
• Persuasively present both internally and to clients with credibility, reasoning, and emotion
• Actively listen to truly understand the ask, client feedback, and internal feedback
• Ensure communications are produced to the highest standards of accuracy and quality control
• Deliver fresh ideas and personality while working with existing brand voice and tone
• Conceptulizes and writes everything — from white paper ideas to scripts to in-store signage to social media and more.
• Researches competitors and the industry to provide insight into trends and creative foresight
• Partners with the creatives to make the idea, copy, and design a cohesive story

Business Acumen & Operational Efficiency

• Maintain exceptional organizational skills and composure while managing multiple high-priority projects simultaneously.
• Cultivate a positive culture of teamwork and mutual respect within the creative team, enhancing collaboration
• Exhibit a strong commitment to accountability and excellence in all project endeavors.

Innovative & Analytical Mindset

• Develop original and strategic creative concepts that align with client objectives and overarching business goals, effectively leveraging AI tools.
• Present and critique creative work with key stakeholders, refining solutions based on collaborative feedback.
• Oversee comprehensive project management from inception to completion, effectively coordinating with internal teams and external partners.

People & Leadership

• Create and communicate a strategic vision that inspires creativity and dedication among team members, fostering an environment of innovation.
• Encourage and facilitate collaboration, leveraging diverse perspectives to unlock the team's full creative potential.
• Mentor and nurture emerging talent within the team, fostering a supportive and growth-oriented atmosphere.

Self

• Demonstrate adaptability and a proactive growth mindset, with a commitment to experimenting emerging trends.
• Set ambitious objectives and deliver high-impact results while welcoming constructive feedback for personal and professional growth.
• Advocate for ethical practices and mutual respect among team members, promoting a positive work environment

Qualifications

5+ years of experience with a strong, creative portfolio in health, experienced in concept creation and have a clear understanding of the difference between a communication concept and an executional idea.

• Mastery in developing copy for large cross-channel and/or direct-marketing initiatives across media, both online and off
• Strong conceptualisation and smart thinking skills
• Energy, and an open & curious minds
• Exceptional conceptual and design skills and a robust portfolio that shows your talent both across mediums
• Deep understanding of the social media landscape and online media technologies.
• Proven ability to excel in a fast-paced creative environment and engage effectively with various stakeholders.
• Bachelor’s Degree in appropriate field of study
• Has the personality to develop thriving client relations and can lead creative presentations
• A knack for strategic brainstorming, campaign development, creative brief development and creative execution

Additional information

R-0000

P-0000