Senior Brand Marketing & Partnerships Manager

Samsung Electronics; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A global technology leader is seeking an experienced Senior Brand Marketing & Partnerships Manager to lead impactful campaigns in the MENA region. The ideal candidate will have over 12 years of marketing experience and will be responsible for unifying the brand's presence, developing partnerships, and ensuring campaign alignment with global guidelines. This role requires excellent negotiation and stakeholder management skills, as well as a deep understanding of MENA consumer behaviors.

Qualifications

• Minimum 12 years of progressive marketing experience, preferably in a multinational consumer electronics or tech environment.
• Proven success in leading large-scale, cross-market brand campaigns.
• Solid understanding of digital, influencer, CRM, and retail marketing in the MENA region.

Responsibilities

• Lead end-to-end strategy and execution of regional campaigns.
• Develop marketing toolkits for scalable market rollouts.
• Manage long-term partner relationships for co-marketing opportunities.

Skills

Brand strategy

Integrated campaigns

Partnership development

Negotiation skills

Stakeholder management

Communication skills

Job description

Why Join Us

Since its founding in Suwon, Korea in 1969, the Organization has grown into one of the world’s leading technology companies and become recognized as one of the top 10 global brands, managing more than 200 subsidiaries around the world. At the Organization, we believe in empowering people to lead and drive progress. If you are ready to grow with a global leader, we want you on our team.

A Snapshot of Your Day

The Organization is seeking an experienced Senior Brand Marketing & Partnerships Manager to lead high-impact, cross-divisional campaigns across the MENA region. This role involves unifying the brand’s presence during cultural moments, forging data-driven partnerships, and shaping how the Organization connects with diverse consumer categories. The ideal candidate will bring at least 12 years of marketing experience, with expertise in brand strategy, integrated campaigns, and partnership development across multiple markets.

How You Will Make an Impact?

1. Lead end-to-end strategy and execution of multi-divisional regional campaigns (e.g., Ramadan, World Cup, national celebrations).
2. Develop full-fledged marketing toolkits (ATL, BTL, digital, retail, PR, influencer) for scalable market rollouts.
3. Ensure campaigns align with global brand guidelines while being locally relevant for MENA audiences.
4. Identify, negotiate, and secure strategic partnerships to expand consumer reach and enrich the ecosystem.
5. Drive data-driven partnerships for CRM enrichment, precision targeting, and measurable consumer engagement.
6. Manage long-term partner relationships to unlock co-marketing, co-branding, and joint innovation opportunities.
7. Define clear campaign KPIs and build post-campaign performance reports to ensure measurable business outcomes.

What You’ll Need?

1. Minimum 12 years of progressive marketing experience, preferably in a multinational consumer electronics, FMCG, or tech environment.
2. Proven success in leading large-scale, cross-market brand campaigns.
3. Strong track record in forging and managing external partnerships that deliver measurable business results.
4. Experience managing multi-agency ecosystems and cross-functional teams.
5. Solid understanding of digital, influencer, CRM, and retail marketing in the MENA region.
6. Excellent negotiation, stakeholder management, and communication skills.
7. Ability to balance strategic thinking with hands-on execution.
8. Agile and innovative, able to adapt quickly in fast-changing environments.
9. Collaborative leader, skilled in influencing senior stakeholders and managing diverse teams.
10. Culturally attuned, with deep appreciation of MENA consumer behaviors and key moments.