Salesforce Tech Lead

Penta Consulting; Sharjah Emirate; On-site; AED 350,000 - 700,000; Full time

Job summary

Penta Consulting in the United Arab Emirates seeks an experienced Salesforce Technical Lead to drive end-to-end implementations across Sales Cloud, Service Cloud, Experience Cloud, and Marketing Cloud for the Real Estate sector.

The role oversees design, integration, data migration, and security, guiding technical teams and coordinating with stakeholders to deliver scalable, enterprise-grade Salesforce solutions tailored to property management and leasing workflows.

Qualifications

• 8+ years in Salesforce.
• Hands-on lead experience with Salesforce Marketing Cloud and Experience Cloud.
• Proven ability to design scalable Salesforce solutions for real estate workflows.

Responsibilities

• Lead Salesforce solution design, development, and implementation across Sales Cloud, Service Cloud, Experience Cloud, and Marketing Cloud.
• Work with stakeholders to translate requirements into scalable Salesforce solutions.
• Design customer, broker, and partner portals using Experience Cloud.
• Develop and manage integrations with ERP systems, payment gateways, property management systems, marketing platforms, and third-party apps.
• Lead technical teams and provide guidance on Salesforce best practices, architecture, and development standards.
• Support data migration, deployment, testing, and production releases.
• Ensure application performance, security, and scalability.

Skills

Salesforce

CRM

Marketing Cloud

Experience Cloud

Integration

Tools

SAP

Oracle

Microsoft Dynamics

ETL Tools

Genesys

Nice

Job description

We are looking for an experienced Salesforce Technical Lead with strong expertise in Salesforce CRM, Marketing Cloud, Experience Cloud, and enterprise integrations, along with hands‑on experience in the Real Estate industry. The ideal candidate will lead end‑to‑end Salesforce implementations, design scalable solutions, and support business processes across sales, leasing, customer service, and property management.

Key Responsibilities

• Lead Salesforce solution design, development, and implementation across Sales Cloud, Service Cloud, Experience Cloud, and Marketing Cloud.
• Work closely with business stakeholders to understand requirements and translate them into scalable Salesforce solutions.
• Design and implement customer, broker, and partner portals using Experience Cloud.
• Develop and manage integrations with ERP systems, payment gateways, property management systems, marketing platforms, and third‑party applications.
• Lead technical teams and provide guidance on Salesforce with the best practices, architecture, and development standards.
• Support data migration, deployment, testing, and production releases.
• Ensure application performance, security, and scalability.

Strong understanding of end‑to‑end real estate business processes including:

• Lead and Opportunity Management
• Property and Unit Inventory Management
• Reservations and Bookings
• Payment Plans and Collections
• Property Handover
• Leasing Management
• Property Management
• Customer Service and After‑Sales Support
• Broker and Partner Management
• Facility management
• Journey Builder
• Email Studio
• Automation Studio
• Contact Builder
• Lead Nurturing Campaigns
• Omnichannel Marketing (Email, SMS, WhatsApp)
• Customer Journey and Engagement Programs
• Marketing Cloud integrations with Salesforce CRM

Integration Experience

Experience integrating Salesforce with:

• SAP, Oracle, Microsoft Dynamics
• Property Management Systems
• Payment Gateways
• Banking Systems
• Document Management Solutions
• Marketing Platforms
• CTI Integration tools like Genesys, Nice

Technologies:

• REST & SOAP APIs
• Platform Events
• ETL/Data Migration Tools

Technical Skills

• Apex
• SOQL/SOSL
• Experience Cloud
• Marketing Cloud
• Security & Sharing Model
• DevOps and CI/CD

Required Experience

• 8+ years of Salesforce experience.
• 3+ years in a Technical Lead role.
• Hands‑on experience with Salesforce Marketing Cloud and Experience Cloud.

Preferred Certifications

• Salesforce Platform Developer I/II
• Salesforce Experience Cloud Consultant
• Salesforce Marketing Cloud Consultant
• Salesforce Marketing Cloud Administrator