CRM Executive

HUMAN-AI-Z Nexus Technology; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

HUMAN-AI-Z Nexus Technology seeks a CRM Executive specializing in Salesforce within the Real Estate sector. You will manage data integrity, dashboards, workflows, and automation to support sales and marketing, while coordinating SPA, Oqood and RERA processes.

Responsibilities include CRM administration, data analytics, lead management and post‑sales support, ensuring compliant documentation and effective customer engagement across teams.

Qualifications

• Proven experience as CRM Executive or Salesforce Administrator in Real Estate.
• Hands-on experience with Salesforce CRM (Sales Cloud, Service Cloud or Marketing Cloud preferred).
• Strong understanding of CRM workflows, lead management, and customer lifecycle in real estate.
• Familiarity with SPA, Oqood, and RERA processes is mandatory.
• Excellent data analysis and reporting skills.

Responsibilities

• Manage Salesforce CRM platform to ensure smooth operations and data integrity.
• Customize dashboards, reports, workflows and automations to support business objectives.
• Coordinate with IT for seamless integration with real estate platforms and provide user training.
• Manage SPA entries, documentation and updates within CRM; coordinate with Oqood and RERA teams.
• Generate CRM reports to monitor KPIs and provide insights for marketing and sales strategies.
• Support sales and marketing campaigns and ensure seamless lead flow through CRM.
• Identify opportunities to streamline CRM processes and ensure data protection compliance.

Skills

CRM Management

Lead Management

Data Analytics

Customer Lifecycle

Campaign Coordination

Education

Bachelor's degree (Business / IT / Marketing or related)

Tools

Salesforce

Job description

Job Description - CRM Executive (Real Estate Industry Only)

Position: CRM Executive - Real Estate

Position Overview We are seeking a detail-oriented and tech-savvy CRM Executive with strong knowledge of Salesforce CRM and hands‑on experience in real estate operations, including SPA processing, Oqood registration and RERA documentation. The ideal candidate will be responsible for managing and optimizing the company’s CRM system, ensuring data accuracy, supporting sales and marketing teams and improving the overall customer experience through effective CRM utilization and analytics.

CRM Management (Salesforce)

Manage and maintain the Salesforce CRM platform to ensure smooth and efficient operations. Regularly update and validate customer, lead and opportunity data to maintain data integrity. Customize dashboards, reports, workflows and automations to support business objectives. Assist in implementing new CRM features, integrations and enhancements.

Salesforce Administration

Manage Salesforce modules including Sales Cloud, Service Cloud and Marketing Cloud. Create and maintain custom fields, objects and validation rules in Salesforce. Develop automated workflows, triggers and dashboards for sales tracking. Coordinate with the IT team to ensure seamless system integration with other real estate platforms. Provide user support and training to internal teams on Salesforce functionalities.

Real Estate Documentation & Coordination (SPA, Oqood, RERA)

Manage Sales and Purchase Agreement (SPA) entries, documentation and updates within CRM. Coordinate with Oqood and RERA teams for property registration, compliance and documentation. Ensure all client and project details are accurately reflected in the CRM and linked to relevant property records. Track unit handovers, payments and registration milestones.

Customer Relationship & Support

Manage communication with existing and potential clients through the CRM system. Ensure timely follow-ups on leads, inquiries and post-sales service requests. Collaborate with the sales team to ensure customer satisfaction and resolve issues promptly.

Data Analysis & Reporting

Generate and analyze CRM reports to monitor KPIs such as lead conversion, sales performance and client retention. Provide management with actionable insights to improve processes and customer engagement. Identify patterns and trends from CRM data to support marketing and sales strategies.

Sales & Marketing Coordination

Support the sales and marketing teams in executing campaigns, promotions, and lead management through CRM. Ensure seamless lead flow from marketing initiatives to the sales pipeline. Monitor and report campaign effectiveness using CRM analytics.

Process Optimization & Compliance

Identify opportunities to streamline CRM processes for improved efficiency. Ensure compliance with data protection laws, RERA guidelines and company policies. Maintain confidentiality and security of all client and company information.

REQUIREMENTS AND SKILLS

• Proven experience as a CRM Executive, Salesforce Administrator or CRM Coordinator within the Real Estate industry.
• Hands-on experience with Salesforce CRM (Sales Cloud, Service Cloud or Marketing Cloud preferred).
• Strong understanding of CRM workflows, lead management, and customer lifecycle in real estate.
• Familiarity with SPA, Oqood, and RERA processes is mandatory.
• Excellent data analysis and reporting skills.
• Proficient in Microsoft Office (Excel, Power Point, Word).
• Strong communication, organizational, and problem-solving skills.
• Bachelor's degree in Business, Information Technology, Marketing, or a related field.
• Salesforce Certification (Administrator / Associate) is an added advantage.