Sales Director, New-Business Growth – AV Rentals

Salt; Dubai; On-site; AED 120,000 - 240,000; Full time

Job summary

Salt in Dubai is seeking a Sales Director for AV Rentals within Events & Exhibitions. This senior role focuses on new business development, revenue growth, and sales strategy. You will lead the sales team, target high-value clients, and build strategic partnerships while personally driving major opportunities.

The ideal candidate combines hunter mentality with hands-on leadership. The role requires AV rental expertise and a track record of closing large contracts in live events, exhibitions, and

Qualifications

• Mandatory AV Rentals industry experience.
• Proven senior sales leadership track record.
• Demonstrated win rate with major contracts.
• Strong network with senior decision-makers in events.

Responsibilities

• Develop and execute the overall sales strategy to drive revenue growth.
• Lead and develop the sales team, setting KPIs and targets.
• Identify and pursue new business opportunities across AV rentals and events.
• Personally close high-value deals and negotiate major contracts.
• Build partnerships with exhibitors, organizers, and agencies.
• Oversee CRM, pipeline, forecasting, and performance reporting.

Skills

New business development

Sales leadership

Strategic sales planning

Negotiation

Lead generation

Stakeholder management

Pricing & contracts

Team development

Market expansion

Tools

CRM systems

Sales forecasting tools

Contract management software

Job description

Salt in Dubai is seeking a Sales Director for AV Rentals within Events & Exhibitions. This senior role focuses on new business development, revenue growth, and sales strategy. You will lead the sales team, target high-value clients, and build strategic partnerships while personally driving major opportunities.

The ideal candidate combines hunter mentality with hands-on leadership. The role requires AV rental expertise and a track record of closing large contracts in live events, exhibitions, and