Senior Sales Director - AV Rentals for Events & Exhibitions

Client of Salt; Dubai; On-site; AED 900,000 - 1,500,000; Full time

Job summary

Salt is seeking a commercially driven Sales Director with a deep background in AV Rentals to lead the sales function for events and exhibitions. The role emphasizes new business development, revenue growth, and strategic market expansion, with an expectation to secure major commercial contracts and build strategic partnerships across the events sector.

The successful candidate will drive the sales strategy, coach a high-performing team, and personally pursue high-value opportunities while

Qualifications

• Proven senior sales leadership in AV rentals or live events.
• Track record of winning new business and major contracts.
• Strong AV rental knowledge including LED, audio, lighting and staging.

Responsibilities

• Develop and implement the overall sales strategy to drive revenue growth and market expansion.
• Lead, motivate and develop the sales team with clear KPIs and targets.
• Personally drive high-value sales opportunities and negotiate major contracts with key decision-makers.
• Build and strengthen relationships with exhibition organisers, event agencies, production companies and corporate clients.

Skills

New business development

Leadership

Strategic sales

Contract negotiations

CRM proficiency

Job description

Salt is seeking a commercially driven Sales Director with a deep background in AV Rentals to lead the sales function for events and exhibitions. The role emphasizes new business development, revenue growth, and strategic market expansion, with an expectation to secure major commercial contracts and build strategic partnerships across the events sector.

The successful candidate will drive the sales strategy, coach a high-performing team, and personally pursue high-value opportunities while