Sales Assistant

Ironclad Mena; Dubai; On-site; AED 75,000 - 110,000; Full time

Job summary

Ironclad Mena in Dubai is seeking a skilled Media Planner to build multi-channel media plans connecting partners with advertisers and agencies across the region. The role involves analyzing market and audience data, coordinating with media owners, monitoring campaigns, and preparing performance insights to guide strategy.

This on-site position requires strong analytical, communication, and organizational skills, with a focus on delivering effective media outcomes for clients in the MENA region.

Qualifications

• Strong experience in creating multi-channel media plans aligned with client goals.
• Solid analytical skills using audience, performance and market data to derive insights.
• Excellent communication to present plans, collaborate with stakeholders and maintain relationships.
• Familiarity with New Media, including digital platforms, social media, and advertising tech in MENA.
• Experience in media agencies or advertising environments, ideally in MENA.
• Strong organizational skills and ability to manage multiple campaigns and deadlines.
• Proficiency with media planning and analytics tools, MS Excel and presentation software.
• Bachelor's degree in Marketing, Advertising, Communications, Business, or related field, or equivalent experience.

Responsibilities

• Develop and execute media plans that connect partners with advertisers and agencies.
• Analyze market and audience data to inform channel selection and optimization.
• Collaborate with internal teams and external partners to translate client briefs into detailed plans.
• Prepare performance reports and insights to drive optimization and budgets.
• Coordinate with media owners and platforms; monitor delivery and pacing.
• Adjust plans based on results and maintain accurate schedules and costs.
• Contribute to new business proposals and media recommendations for pitches.

Skills

Media Planning

Media Strategy

Analytical Skills

Communication Skills

New Media Familiarity

Advertising Industry Experience

Organizational Skills

MS Excel

Presentation Software

Education

Bachelor's degree in Marketing, Advertising, Communications, Business, or related field

Tools

MS Excel

Presentation Software

Media Planning Tools

Job description

Company Description

Ironclad Mena is an independent media representation and commercial partnerships company based in Dubai, connecting global and regional media, technology, data, and content businesses with advertisers, agencies, and strategic partners across the Middle East and North Africa. The company operates as a commercial extension of its partners, helping them build market presence, unlock new opportunities, and accelerate revenue growth in the region. Ironclad Mena’s expertise spans media and advertising, travel technology, data intelligence, digital platforms, and content partnerships, combining international reach with strong regional insight. Guided by the principle of “Depth Over Breadth,” the company focuses on selected sectors and partners to deliver meaningful commercial value, enduring relationships, and sustainable growth. Ironclad Mena offers a dynamic, partnership-driven environment for professionals interested in the intersection of media, technology, and data in MENA.

Role Description

The Media Planner will play a key role in developing and executing media plans that connect Ironclad Mena’s partners with advertisers and agencies across the region. This full-time, on-site role based in Dubai, United Arab Emirates involves analyzing market and audience data, evaluating media channels, and recommending effective media strategies that align with client objectives and budgets. The Media Planner will collaborate closely with internal teams and external partners to translate client briefs into detailed media plans, optimize ongoing campaigns, and prepare performance reports and insights. Day-to-day responsibilities include coordinating with media owners and platforms, monitoring campaign delivery and pacing, adjusting plans based on results, and ensuring accurate documentation of schedules and costs. The role also contributes to new business proposals, supporting the development of media recommendations for pitches and commercial partnership opportunities.

Qualifications

• Candidates should possess strong Media Planning and Media Strategy skills, with experience building multi-channel plans and aligning them to client goals.
• Candidates should possess solid Analytical Skills, including comfort working with audience, performance, and market data to derive insights and optimizations.
• Candidates should possess excellent Communication skills, with the ability to present plans clearly, collaborate with stakeholders, and maintain professional relationships.
• Candidates should possess familiarity with New Media, including digital platforms, social media, and emerging advertising technologies in the MENA region.
• Relevant experience in media agencies, media representation, or advertising environments, ideally within MENA, is highly beneficial.
• Strong organizational skills, attention to detail, and the ability to manage multiple campaigns and deadlines are required.
• Proficiency with media planning and analytics tools, as well as MS Excel and presentation software, is preferred.
• A bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field, or equivalent professional experience, is advantageous.