Robotics Social Media Content Strategist | Trends & Growth

ROBOT24.com; Dubai; Presencial; AED 240.000 - 360.000; Jornada completa

Descripción de la vacante

Robot24.com is seeking a Content Strategist – Social Media to determine what we should film for social media and why. You will shape and optimize the content strategy, trend attention strategy, and performance strategy, ensuring alignment with Robot24's brand direction.

You will develop recurring formats, scalable franchises, and platform-specific strategies across Instagram, TikTok, YouTube and X, while making content appealing to a broad audience beyond technical robotics.

Formación

• Strong experience across Instagram, TikTok, YouTube and X.
• Exceptional instinct for trends, audience attention and emerging topics.
• Strong analytical skills and understanding of content performance.
• Ability to combine creative instinct with data and translate trends into filming directions.

Responsabilidades

• Define and optimize content pillars, formats and content mix.
• Determine topics and formats to prioritize.
• Decide which robotics stories become social content.
• Identify what global field teams should be filming.
• Develop platform-specific strategies across Instagram, TikTok, YouTube and X.
• Ensure content appeals beyond a purely technical robotics audience.

Conocimientos

Content strategy

Social media strategy

Digital media

Instagram

TikTok

YouTube

X

Analytical skills

Trend spotting

Storytelling

Descripción del empleo

Robot24.com is seeking a Content Strategist – Social Media to determine what we should film for social media and why. You will shape and optimize the content strategy, trend attention strategy, and performance strategy, ensuring alignment with Robot24's brand direction.

You will develop recurring formats, scalable franchises, and platform-specific strategies across Instagram, TikTok, YouTube and X, while making content appealing to a broad audience beyond technical robotics.