MEO Product Planning Manager

Regional Mktg Ofc Middle East; United Arab Emirates; Hybrid; AED 441,000 - 661,000; Full time

Job summary

General Motors in the Dubai region seeks a MEO Product Planning Manager to shape GM's Middle East portfolio, including Egypt and North Africa as needed. You will define product content, pricing and timing to bring market opportunities to life and coordinate cross-functionally from strategy to handover to Product Marketing.

You will build lifecycle plans, monitor competitors, and develop business cases with Finance, Sales & Distribution and Market Research.

Qualifications

• Bachelor's or higher in Engineering, Business, Marketing, Finance or related field.
• 7+ years in product planning, strategy, pricing or market analysis in automotive or related sector.
• Knowledge of mobility landscape and regional trends.
• Knowledge of GM products and regional positioning.
• Strong financial understanding to build product business cases.
• Cross-functional collaboration and stakeholder alignment.
• Strong Excel and data analysis skills.
• Able to prioritize and adapt to market changes.
• Excellent presentation and negotiation skills.

Responsibilities

• Build and maintain product strategies and lifecycle plans for assigned segments and markets.
• Monitor competitor launches, pricing, trims, content, incentives and distribution.
• Benchmark GM products and conduct portfolio gap analyses to prioritize opportunities.
• Develop counter-positioning options with trade-offs and recommended actions.
• Partner with Finance, Sales & Distribution and Market Research to test product and pricing choices.
• Represent market needs to GMI/Export and AMEO teams and advance studies.
• Coordinate with Product Marketing and other teams to keep launches on track and raise readiness risks.

Skills

Product planning

Strategy development

Market analysis

Cross-functional collaboration

Excel proficiency

Competitive analysis

Stakeholder management

Presentation skills

Pricing strategy

Prioritization

Education

Undergraduate degree in Engineering

Degree in Business/Marketing/Finance

Tools

Excel

BI tools

Job description

Work Arrangement

Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to the Dubai, UAE office three times per week or at another frequency dictated by the business.

The Role

The MEO Product Planning Manager shapes GM’s product portfolio for the Middle East and, as needed, Egypt and North Africa. In partnership with the business, this role recommends which products to offer, their content and pricing, and when to bring them to market. It represents local market needs in AMEO and GMI/Export product decisions, guiding programs from early strategy through handover to Product Marketing. By combining market and competitor insight with cross‑functional business cases, the role helps GM identify portfolio opportunities and make timely, evidence‑based decisions.

What You’ll Do

• Build and maintain product strategies and lifecycle plans for assigned segments and markets, recommending portfolio additions, changes, streamlining or exits.
• Monitor competitor launches, pricing, trims, powertrains, content, incentives and distribution, and provide leadership with regular competitive updates.
• Benchmark GM products against key competitors and conduct country‑and segment‑level portfolio gap analyses to prioritize opportunities by volume and share potential.
• Develop and evaluate counter‑positioning options, including content, pricing, trim, timing and new offers, with clear trade‑offs and a recommended course of action.
• Partner with Finance, Sales & Distribution and Market Research to develop business cases and test product, price and content choices against customer value, margin and volume potential.
• Represent market needs to GMI/Export, Homeroom, Joint Venture and AMEO teams, and prepare and advance studies, change requests and Notices of Decision through the appropriate forums.
• Coordinate with Product Marketing, Sales & Distribution, Quality and Homeroom/JV teams to keep launches on track, raise readiness risks early and resolve issues that could delay decisions or market delivery.

Your Skills & Abilities

• Undergraduate degree in Engineering, Business, Marketing, Finance or a related field.
• 7+ Years of experience in product planning, strategy, pricing or market analysis in the automotive industry or a related sector.
• Knowledge of the mobility landscape, including competitors and customer trends.
• Knowledge of Chinese OEM strategies and offers in GCC and African markets.
• Financial understanding of GM’s product business and the ability to build or contribute to product business cases.
• Cross‑functional experience and the ability to align stakeholders around a common direction.
• Strong competitive analysis and data analysis skills, including proficiency in Excel.
• Ability to prioritize competing tasks and adapt quickly to market developments.
• Strong presentation skills and the ability to explain complex information clearly and persuasively.
• Demonstrated facilitation, negotiation, stakeholder management and problem‑solving skills.
• Ability to set clear objectives, drive timely decisions and hold stakeholders accountable for agreed actions.

What Will Give You A Competitive Edge

• International experience, including working effectively across cultures.
• Understanding of GM products and brand positioning in the region.
• Degree in Engineering, Business, Marketing, Finance or a closely related discipline.
• Experience using business intelligence tools alongside Excel for competitive and market analysis.
• Demonstrated strengths in market acumen, customer orientation, data judgment and analytical thinking.
• A track record of results‑focused execution, learning agility, investigative problem‑solving and professional courage.
• Strong company acumen, including familiarity with GM’s organization and product‑planning processes.

About GM

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Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non‑Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

Applicants in the recruitment process may be required, where applicable, to successfully complete a role‑related assessment(s) and/or a pre‑employment screening prior to beginning employment.

Accommodations

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