Remote Product Marketing Manager | Crypto & Web3 GTM

Binance; Abu Dhabi; On-site; AED 240,000 - 360,000; Full time

Benefits offered by this job

Work-from-home arrangement

Competitive salary and benefits

Flat structure and global exposure

Job summary

Binance is seeking a highly organized Product Marketing Manager to support GTM execution for new product launches, with a focus on English and Chinese audiences. You will track campaigns across social, PR, KOL, community, and owned channels while coordinating timelines and assets with internal teams.

The role calls for strong interest in crypto and financial products, excellent communication skills in English and Chinese, and a proactive, data-driven mindset.

Qualifications

• Background in Marketing, Communications, Business, Finance, or related fields preferred.
• Strong interest in Binance, crypto, Web3, and financial products.
• Good sense of English and Chinese social media trends and online culture.
• Organized, detail-oriented, and comfortable with documentation, reporting, and coordination work.
• Good English and Chinese communication skills.
• Curious, proactive, reliable, and willing to learn.
• Relevant internship, project, or work experience in marketing, communications, content, social media, or campaign support is a plus.

Responsibilities

• Support GTM execution for new product and feature launches.
• Track campaign rollout across social, PR, KOL, community, and owned channels.
• Coordinate with internal teams on timelines, assets, and deliverables.
• Collect and summarize campaign data, user feedback, market discussions, and social sentiment.
• Prepare briefs, decks, reports, meeting notes, and tracking documents.
• Join brainstorms and contribute fresh perspectives from social media trends and younger user behavior.
• Support clear and engaging communication of the Binance story and brand narrative.

Skills

Marketing

Communications

Social media trends

Campaign coordination

Bilingual EN/ZH

Job description

Binance is seeking a highly organized Product Marketing Manager to support GTM execution for new product launches, with a focus on English and Chinese audiences. You will track campaigns across social, PR, KOL, community, and owned channels while coordinating timelines and assets with internal teams.

The role calls for strong interest in crypto and financial products, excellent communication skills in English and Chinese, and a proactive, data-driven mindset.