Product Marketing Manager — GTM Execution Support

Binance; Abu Dhabi; On-site; AED 240,000 - 360,000; Full time

Benefits offered by this job

Work-from-home arrangement

Competitive salary and benefits

Flat structure and global exposure

Job summary

Binance is seeking a highly organized Product Marketing Manager to support GTM execution for new product launches, with a focus on English and Chinese audiences. You will track campaigns across social, PR, KOL, community, and owned channels while coordinating timelines and assets with internal teams.

The role calls for strong interest in crypto and financial products, excellent communication skills in English and Chinese, and a proactive, data-driven mindset.

Qualifications

• Background in Marketing, Communications, Business, Finance, or related fields preferred.
• Strong interest in Binance, crypto, Web3, and financial products.
• Good sense of English and Chinese social media trends and online culture.
• Organized, detail-oriented, and comfortable with documentation, reporting, and coordination work.
• Good English and Chinese communication skills.
• Curious, proactive, reliable, and willing to learn.
• Relevant internship, project, or work experience in marketing, communications, content, social media, or campaign support is a plus.

Responsibilities

• Support GTM execution for new product and feature launches.
• Track campaign rollout across social, PR, KOL, community, and owned channels.
• Coordinate with internal teams on timelines, assets, and deliverables.
• Collect and summarize campaign data, user feedback, market discussions, and social sentiment.
• Prepare briefs, decks, reports, meeting notes, and tracking documents.
• Join brainstorms and contribute fresh perspectives from social media trends and younger user behavior.
• Support clear and engaging communication of the Binance story and brand narrative.

Skills

Marketing

Communications

Social media trends

Campaign coordination

Bilingual EN/ZH

Job description

Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

We are looking for a highly organized, proactive, and curious Product Marketing Manager to support GTM execution for new product and feature launches. This role is ideal for someone interested in Binance, crypto, Web3, and financial products, with a strong sense of social media trends, internet culture, and younger user behavior across both English- and Chinese-language platforms.

Responsibilities

• Support GTM execution for new product and feature launches.

• Track campaign rollout across social, PR, KOL, community, and owned channels.

• Coordinate with internal teams on timelines, assets, and deliverables.

• Collect and summarize campaign data, user feedback, market discussions, and social sentiment.

• Prepare briefs, decks, reports, meeting notes, and tracking documents.

• Join brainstorms and contribute fresh perspectives from social media trends and younger user behavior.

• Support clear and engaging communication of the Binance story and brand narrative.

Requirements

• Background in Marketing, Communications, Business, Finance, or related fields preferred.

• Strong interest in Binance, crypto, Web3, and financial products.

• Good sense of English and Chinese social media trends and online culture.

• Organized, detail-oriented, and comfortable with documentation, reporting, and coordination work.

• Good English and Chinese communication skills.

• Curious, proactive, reliable, and willing to learn.

• Relevant internship, project, or work experience in marketing, communications, content, social media, or campaign support is a plus.

Why Binance

• Shape the future with the world's leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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