Global Product Marketing Leader: Storytelling & Growth

Binance; Dubai; On-site; AED 440,690 - 587,587; Full time

Job summary

Binance is seeking a Product Marketing Leader to transform complex crypto and fintech products into compelling narratives that resonate with global users. The role involves developing go-to-market strategies, leading a talented team, and using AI to enhance productivity and decisions.

The ideal candidate will bring over 8 years of experience in product marketing and a deep understanding of global consumer markets, ideally with familiarity in crypto or fintech.

Qualifications

• 8+ years in product marketing, GTM, or growth marketing.
• Exceptional creative judgment and strong analytical skills.
• Fluent in English; Mandarin is a bonus.

Responsibilities

• Own end-to-end go-to-market for Binance's global product portfolio.
• Translate complex products into clear value propositions.
• Advocate for user clarity, trust, and product-market fit.

Skills

Product marketing

Market analysis

Team leadership

Analytical skills

AI utilization

Job description

Binance is seeking a Product Marketing Leader to transform complex crypto and fintech products into compelling narratives that resonate with global users. The role involves developing go-to-market strategies, leading a talented team, and using AI to enhance productivity and decisions.

The ideal candidate will bring over 8 years of experience in product marketing and a deep understanding of global consumer markets, ideally with familiarity in crypto or fintech.