Remote Product Marketing Lead - Crypto Growth

Lever, Inc.; Dubai; Hybrid; AED 441,000 - 771,000; Full time

Benefits offered by this job

Competitive salary

Work-from-home arrangement

Career growth

Global exposure

Flat structure

Job summary

Binance is seeking a senior product marketing leader to drive go-to-market across multiple products and shape audience, positioning, and messaging. You will coordinate with regional teams to deliver growth initiatives and gather competitive insights.

The role requires strong collaboration, analytics (LTV/incrementality), and the ability to balance strategy with execution. A self-starter with excellent communication is essential; remote work options apply globally.

Qualifications

• Strong interest and experience in cryptocurrency space and community.
• Track record of launching marketing campaigns with measurable results.
• Collaborative leadership to guide cross-functional teams.
• Solid business acumen with analytics like LTV and incrementality.
• Ability to synthesize insights and influence decisions; entrepreneurial mindset.
• Strategic and operational excellence with goal attainment.
• Excellent written and verbal communication across stakeholders.
• A proactive self-starter with urgency.

Responsibilities

• Drive go-to-market strategy across multiple Binance products.
• Define goals, audience, positioning and messaging; execute growth initiatives.
• Collaborate with business, marketing, and regional teams to hit goals.
• Gather competitive and customer insights to inform plans.
• Be customer-obsessed; voice of the market and customer.
• Launch insights-driven programs to affect metrics and product objectives.
• Champion marketing experimentation; optimize and launch programs.
• Attract, coach and develop a talented product marketing team.

Skills

Crypto marketing

Go-to-market launches

Cross-functional leadership

Customer insights

Analytical thinking

Strategic storytelling

Communication excellence

Self-starter

Tools

Marketing analytics

LTV & incrementality

Job description

Binance is seeking a senior product marketing leader to drive go-to-market across multiple products and shape audience, positioning, and messaging. You will coordinate with regional teams to deliver growth initiatives and gather competitive insights.

The role requires strong collaboration, analytics (LTV/incrementality), and the ability to balance strategy with execution. A self-starter with excellent communication is essential; remote work options apply globally.