Regional PR Strategist — MENA & Central Asia

Sungrow MENA & Central Asia; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Sungrow MENA & Central Asia is seeking a proactive communications professional to elevate our brand presence across the MENA and Central Asia regions. The role blends storytelling, media relations, and social media expertise to drive impact and visibility.

You will build media partnerships, plan integrated campaigns, and create compelling content for LinkedIn and Instagram while collaborating with regional marketing, product, and business teams to ensure consistent, high-quality communications.

Qualifications

• 3–5 years in PR or corporate communications.
• Proven track record securing media coverage.
• Experience managing LinkedIn and Instagram accounts.
• Native-level English writing and editing.

Responsibilities

• Build, maintain, and expand relationships with regional media and influencers.
• Identify new media partnership opportunities and speaking engagements across the region.
• Plan and execute integrated PR campaigns for launches and brand initiatives.
• Write and edit press releases, bylines, pitches, and leadership content.
• Develop LinkedIn and Instagram content strategies tailored to regional dynamics.
• Monitor social media performance and provide insights to improve engagement.
• Support issues management and crisis communications when required.
• Collaborate with marketing, product, and business teams to ensure consistent communications.

Skills

Public relations

Media relations

Storytelling

Content strategy

Social media management

Cross-cultural communication

Job description

Sungrow MENA & Central Asia is seeking a proactive communications professional to elevate our brand presence across the MENA and Central Asia regions. The role blends storytelling, media relations, and social media expertise to drive impact and visibility.

You will build media partnerships, plan integrated campaigns, and create compelling content for LinkedIn and Instagram while collaborating with regional marketing, product, and business teams to ensure consistent, high-quality communications.