PR Specialist

Sungrow MENA & Central Asia; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Sungrow MENA & Central Asia is seeking a proactive communications professional to elevate our brand presence across the MENA and Central Asia regions. The role blends storytelling, media relations, and social media expertise to drive impact and visibility.

You will build media partnerships, plan integrated campaigns, and create compelling content for LinkedIn and Instagram while collaborating with regional marketing, product, and business teams to ensure consistent, high-quality communications.

Qualifications

• 3–5 years in PR or corporate communications.
• Proven track record securing media coverage.
• Experience managing LinkedIn and Instagram accounts.
• Native-level English writing and editing.

Responsibilities

• Build, maintain, and expand relationships with regional media and influencers.
• Identify new media partnership opportunities and speaking engagements across the region.
• Plan and execute integrated PR campaigns for launches and brand initiatives.
• Write and edit press releases, bylines, pitches, and leadership content.
• Develop LinkedIn and Instagram content strategies tailored to regional dynamics.
• Monitor social media performance and provide insights to improve engagement.
• Support issues management and crisis communications when required.
• Collaborate with marketing, product, and business teams to ensure consistent communications.

Skills

Public relations

Media relations

Storytelling

Content strategy

Social media management

Cross-cultural communication

Job description

We're looking for a proactive communications professional who can combine strong storytelling, media relations, and social media expertise to elevate our brand presence across the MENA and Central Asia regions.

Key Responsibilities

• Build, maintain, and expand relationships with regional media, industry influencers, content creators, and strategic partners.
• Identify and develop new media partnership opportunities, speaking opportunities, and PR collaboration initiatives across the region.
• Plan and execute integrated PR campaigns to support business objectives, product launches, and brand-building initiatives.
• Write and edit press releases, executive byline articles, media pitches, thought leadership content, and other corporate communications materials.
• Develop, manage, and optimize LinkedIn and Instagram content strategies tailored to regional market dynamics and cultural preferences.
• Monitor social media and campaign performance, providing insights and recommendations to improve engagement, reach, and brand visibility.
• Monitor media coverage and online sentiment, supporting issues management and crisis communication activities when required.
• Collaborate closely with regional marketing, product, and business teams to ensure consistent and impactful communications.

Requirements

• Native-level English with exceptional writing, editing, and storytelling skills.
• 3-5 years of experience in public relations, media relations, corporate communications, or related fields.
• Proven experience pitching and securing media coverage independently.
• Experience managing corporate social media accounts, particularly LinkedIn and Instagram.
• Strong interpersonal and relationship-building skills, with the ability to work effectively across different cultures and stakeholders.
• Highly organized, proactive, and capable of managing multiple projects simultaneously in a fast-paced environment.
• Ability to remain calm under pressure and respond quickly to emerging issues.

Preferred Qualifications

• Arabic language proficiency is highly preferred.
• Experience in renewable energy, clean technology, sustainability, or B2B technology industries is highly preferred.
• Existing relationships with media and industry networks across MENA and/or Central Asia are a plus.

If you enjoy turning brand stories into meaningful media coverage and impactful content across diverse international markets, we'd love to hear from you.