GCC PR & Influencer Lead (Saudi/UAE)

Sol de Janeiro; Dubai; Hybrid; AED 420,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Flexible hybrid work environment

Inclusive culture and growth

Job summary

Sol de Janeiro is seeking a strategic PR & Influencer Relations Manager to lead communications, influencer marketing, press monitoring, and agency management across the GCC, with emphasis on Saudi Arabia and the UAE.

The role demands a hands-on leader who builds authentic cultural moments, nurtures a broad influencer network, and partners with marketing to drive sales and brand impact in a fast‑paced environment.

Qualifications

• Minimum 5 years of experience in PR, communications, events influencer marketing, or integrated marketing.
• Proven experience managing agencies and external partners.
• Strong experience working across GCC markets, particularly Saudi Arabia and the UAE.
• Demonstrated success leading influencer and creator marketing programs at scale.
• Experience using CreatorIQ or equivalent influencer marketing platforms.

Responsibilities

• Develop and execute integrated PR, influencer, and event strategies across the GCC region.
• Identify emerging cultural trends, social conversations, and opportunities relevant to regional audiences.
• Create culturally relevant campaigns rooted in local insights, traditions, and consumer behaviors.
• Build, nurture, and maintain strong relationships with influencers, creators, talent managers, media personalities, and industry stakeholders.
• Lead PR Agencies and retailers in developing, negotiating & targeting influencers or press.
• Organize regular meetings, networking events, and relationship-building opportunities with creators and journalists.
• Manage external agencies (PR, Events..) and set KPIs for agency partners.
• Monitor deliverables, budgets, timelines, and reporting; drive continuous optimization.
• Oversee campaign execution from strategy to delivery; track KPIs and ROI.
• Develop influencer events, brand experiences, launches, and community activations.
• Represent the brand at industry events and build regional creator/media ecosystem.
• Collaborate with marketing, social, brand, and leadership teams to ensure messaging consistency.

Skills

PR & Influencer Marketing

Relationship Building

Media Relations

Campaign Strategy

Creativity & Storytelling

Influencer Management

CreatorIQ or similar

Tools

CreatorIQ

Job description

Sol de Janeiro is seeking a strategic PR & Influencer Relations Manager to lead communications, influencer marketing, press monitoring, and agency management across the GCC, with emphasis on Saudi Arabia and the UAE.

The role demands a hands-on leader who builds authentic cultural moments, nurtures a broad influencer network, and partners with marketing to drive sales and brand impact in a fast‑paced environment.