Regional Marketing Manager (FMCG)

RemoteOne; Abu Dhabi; On-site; AED 180,000 - 300,000; Full time

Job summary

RemoteOne seeks an experienced Marketing Manager to lead a new consumer brand across MENA, starting with UAE and Saudi Arabia. The role requires steering brand strategy, go-to-market, and cross-functional execution with distributors and agencies in a fast-growing environment.

Based in Dubai or willing to relocate, travel across the region will be required. You will manage a lean regional team and own the marketing budget, calendar, and performance measurement.

Qualifications

• Experience launching and scaling a new consumer brand.
• Strong track record in FMCG, food & beverage, or related consumer categories.
• 7–10 years of progressive marketing experience with brand strategy ownership.
• Deep knowledge of GCC markets, especially UAE and KSA.

Responsibilities

• Develop and lead regional marketing strategy across MENA.
• Plan brand launches and grow presence in UAE and Saudi Arabia.
• Define positioning, value proposition, messaging, and go-to-market approach.
• Create annual marketing plans for markets, channels, and segments.
• Lead marketing across e-commerce, modern/traditional trade, and HoReCa.
• Partner with distributors for local execution and alignment.
• Drive trade marketing, promotions, and sell-through programs.
• Create consumer campaigns to build awareness, trials, and loyalty.
• Oversee digital, social, content, and influencer activity.
• Manage external agencies and track campaign performance and ROI.
• Own budget, calendar, and KPI framework; monitor market share and awareness.
• Collaborate with sales, operations, finance, and leadership; build lean regional team.

Job description

About the opportunity

We are hiring on behalf of our partner, a hands-on Marketing Manager who will lead our partner's brand's launch and growth across MENA. Following a successful market test, the business is expanding through leading distributors in the UAE, Saudi Arabia, Qatar, Bahrain, and Kuwait. The ideal candidate will have proven experience launching and scaling new FMCG or consumer brands, not simply managing established ones.

Key responsibilities

• Develop and lead the regional marketing strategy across MENA.


• Plan and execute the brand's market launch, initially focusing on the UAE and Saudi Arabia.


• Establish the brand's positioning, value proposition, messaging, and go-to-market approach.


• Build annual marketing plans tailored to individual markets, channels, and consumer segments.


• Lead marketing across e-commerce, modern trade, traditional trade, and HoReCa channels.


• Partner with regional distributors to ensure consistent and effective local execution.


• Develop trade-marketing programs that support listings, product visibility, promotions, and sell-through.


• Create consumer campaigns that build awareness, trial, repeat purchase, and brand loyalty.


• Oversee digital marketing, social media, content, community-building, and influencer initiatives.


• Manage external creative, media, digital, and activation agencies.


• Use market research, consumer insights, and sales data to identify opportunities and improve performance.


• Own the marketing budget, campaign calendar, and performance-measurement framework.


• Define and monitor KPIs, including brand awareness, distribution, engagement, conversion, market share, and marketing ROI.


• Collaborate closely with the sales, operations, finance, and leadership teams.


• Recruit and develop a lean regional marketing team of approximately three to four people, potentially covering trade marketing and digital and social media.

Candidate profile

• Demonstrated experience launching and scaling a new consumer brand.


• Strong background in FMCG, food and beverage, coffee, retail, or a closely related consumer category.


• Approximately 7-10 years of progressive marketing experience, including ownership of brand strategy and execution.


• Strong knowledge of GCC markets, particularly Saudi Arabia and the UAE.


• Experience working with distributors and managing multi-market brand execution.


• Commercial understanding of e-commerce, modern trade, traditional trade, and HoReCa.


• Comfortable moving between strategic planning and hands-on execution.


• Experience building or managing a lean marketing team.


• Strong agency, stakeholder, budget, and project-management capabilities.


• An entrepreneurial mindset and the ability to operate effectively in a fast-growing, startup-style environment.


• Strong written and spoken English; Arabic is highly advantageous.


• Willingness to travel across Saudi Arabia and other MENA markets when required.


• Must be based in Dubai or willing to relocate.