Regional Marketing Lead – Cybersecurity (MEA)

Thales; Dubai; On-site; AED 350,000 - 520,000; Full time

Job summary

Thales Dubai is seeking an experienced Regional Marketing Manager to define and execute the annual Field and Channel Marketing strategy for the Middle East, Turkey & Sub‑Saharan Africa region. You will collaborate with the Regional Direct & Indirect Sales teams to ensure programs drive pipeline, revenue growth, partner engagement and brand visibility.

As a strategic business partner, you will lead integrated B2B campaigns, manage live and virtual events, and coordinate with Distributors to

Qualifications

• 7+ years of field and/or channel marketing experience within the META region.
• Proven experience in B2B technology marketing (cybersecurity preferred).
• Strong understanding of Middle East, Turkey, and Sub-Saharan market dynamics.
• Experience with Salesforce, marketing automation tools (e.g., Marketo), and reporting platforms (e.g., Power BI).
• Demonstrated ability to balance strategic planning with hands-on execution.
• Excellent organisational skills with the ability to run multiple projects and meet deadlines.
• Proven experience of working on an individual basis as part of a larger geographically dispersed team with remote management.
• Experience managing live and virtual events.
• Strong stakeholder management skills.
• Fluent English.
• Based in Dubai.

Responsibilities

• Develop and execute the annual regional Field Marketing plan aligned to revenue and pipeline targets.
• Partner with Sales and Channel leadership to define GTM priorities and vertical focus areas.
• Execute integrated enterprise B2B campaigns across digital, field, and partner channels.
• Drive webinars, executive roundtables, workshops, tradeshows, and industry conferences.
• Collaborate with distributors and partners to co-create joint demand generation programs.
• Manage Coop planning, execution oversight, and ROI tracking.
• Own end-to-end management of regional events including logistics and reporting.
• Track KPIs including pipeline contribution, conversion rates, and event ROI.
• Collaborate with ABM Campaigns, Digital, and Product Marketing teams to align messaging and programs

Skills

Field marketing

Channel marketing

B2B marketing

Salesforce

Marketo

Power BI

Event management

Stakeholder management

English fluency

Education

Bachelor's in Marketing/Business

Job description

Thales Dubai is seeking an experienced Regional Marketing Manager to define and execute the annual Field and Channel Marketing strategy for the Middle East, Turkey & Sub‑Saharan Africa region. You will collaborate with the Regional Direct & Indirect Sales teams to ensure programs drive pipeline, revenue growth, partner engagement and brand visibility.

As a strategic business partner, you will lead integrated B2B campaigns, manage live and virtual events, and coordinate with Distributors to