Regional Marketing Manager, Middle East

Thales; Dubai; On-site; AED 350,000 - 520,000; Full time

Job summary

Thales Dubai is seeking an experienced Regional Marketing Manager to define and execute the annual Field and Channel Marketing strategy for the Middle East, Turkey & Sub‑Saharan Africa region. You will collaborate with the Regional Direct & Indirect Sales teams to ensure programs drive pipeline, revenue growth, partner engagement and brand visibility.

As a strategic business partner, you will lead integrated B2B campaigns, manage live and virtual events, and coordinate with Distributors to

Qualifications

• 7+ years of field and/or channel marketing experience within the META region.
• Proven experience in B2B technology marketing (cybersecurity preferred).
• Strong understanding of Middle East, Turkey, and Sub-Saharan market dynamics.
• Experience with Salesforce, marketing automation tools (e.g., Marketo), and reporting platforms (e.g., Power BI).
• Demonstrated ability to balance strategic planning with hands-on execution.
• Excellent organisational skills with the ability to run multiple projects and meet deadlines.
• Proven experience of working on an individual basis as part of a larger geographically dispersed team with remote management.
• Experience managing live and virtual events.
• Strong stakeholder management skills.
• Fluent English.
• Based in Dubai.

Responsibilities

• Develop and execute the annual regional Field Marketing plan aligned to revenue and pipeline targets.
• Partner with Sales and Channel leadership to define GTM priorities and vertical focus areas.
• Execute integrated enterprise B2B campaigns across digital, field, and partner channels.
• Drive webinars, executive roundtables, workshops, tradeshows, and industry conferences.
• Collaborate with distributors and partners to co-create joint demand generation programs.
• Manage Coop planning, execution oversight, and ROI tracking.
• Own end-to-end management of regional events including logistics and reporting.
• Track KPIs including pipeline contribution, conversion rates, and event ROI.
• Collaborate with ABM Campaigns, Digital, and Product Marketing teams to align messaging and programs

Skills

Field marketing

Channel marketing

B2B marketing

Salesforce

Marketo

Power BI

Event management

Stakeholder management

English fluency

Education

Bachelor's in Marketing/Business

Job description

Location: Dubai, United Arab Emirates

Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billions of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.

For over 50 years, Thales has been a trusted partner of the United Arab Emirates, providing innovative and cutting‑edge solutions in Defence, Aeropsace and Cyber & Digital, aligned with the nation’s long‑term vision. With a strong local presence and more than 500 employees across three offices, Thales is deeply embedded within the UAE’s ecosystem. Thales Emarat Technologies plays a pivotal role as a key industrial enabler, fostering national sovereignty, self‑reliance, and innovation. Through localization, strategic collaboration, and exporting 'Made in the Emirates' technologies to global markets, we contribute significantly to the UAE’s ambitious growth and development while helping build a future we call all trust.

Thales is a global technology leader trusted by governments, institutions, and enterprises to tackle their most demanding challenges. From quantum applications and artificial intelligence to cybersecurity and 6G innovation, our solutions empower critical decisions rooted in human intelligence.

With over 6,000 cybersecurity experts worldwide, Thales delivers solutions that protect applications, data, and identities. Our technologies help close compliance gaps, detect and respond to threats, and strengthen digital resilience across financial services, healthcare, retail, manufacturing, and critical infrastructure sectors.

As the Regional Marketing Manager for the Middle East, Turkey & Sub‑Saharan Africa region, you will define and execute the annual Field and Channel Marketing strategy across your region.

Acting as a strategic business partner to Regional Direct & Indirect Sales Team, you will ensure marketing programs directly contribute to pipeline acceleration, revenue growth, partner engagement, and brand visibility.

Key Responsibilities

• Develop and execute the annual regional Field Marketing plan aligned to revenue and pipeline targets.
• Partner with Sales and Channel leadership to define GTM priorities and vertical focus areas.
• Execute integrated enterprise B2B campaigns across digital, field, and partner channels.
• Drive webinars, executive roundtables, workshops, tradeshows, and industry conferences.
• Collaborate with distributors and partners to co‑create joint demand generation programs.
• Manage Coop planning, execution oversight, and ROI tracking.
• Own end‑to‑end management of regional events including logistics and reporting.
• Track KPIs including pipeline contribution, conversion rates, and event ROI.
• Collaborate with ABM Campaigns, Digital, and Product Marketing teams to align messaging and programs

Minimum Requirements

• 7+ years of field and/or channel marketing experience within the META region.
• Proven experience in B2B technology marketing (cybersecurity preferred).
• Strong understanding of Middle East, Turkey, and Sub‑Saharan market dynamics.
• Experience with Salesforce, marketing automation tools (e.g., Marketo), and reporting platforms (e.g., Power BI).
• Demonstrated ability to balance strategic planning with hands‑on execution.
• Excellent organisational skills with the ability to run multiple projects and meet deadlines
• Proven experience of working on an individual basis as part of a larger disparate geographical team with remote management
• Experience managing live and virtual events.
• Strong stakeholder management skills.
• Fluent English.
• Based in Dubai.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Experience in cybersecurity or enterprise software.
• Arabic or Turkish language skills are a plus.

What We Offer

• Opportunity to play a strategic role in accelerating cybersecurity growth across emerging markets.
• Exposure to enterprise-level global campaigns and regional GTM leadership.
• A collaborative culture built on trust, innovation, and impact.

At Thales we provide CAREERS and not only jobs. With Thales employing 80,000 employees in 68 countries our mobility policy enables thousands of employees each year to develop their careers at home and abroad, in the existing areas of expertise or by branching out into new fields. Together we believe that embracing flexibility is a smarter way of working.