Regional Marketing Lead - Growth & ROI

FashionUnited; Dubai; On-site; AED 320,000 - 520,000; Full time

Job summary

FashionUnited in Dubai seeks an experienced Marketing Manager to develop regional strategies, drive growth, and raise brand awareness across digital, social, and events.

You will lead a multidisciplinary team, collaborate with sales, product, and creative, analyze ROI, conduct market research, and translate insights into actionable campaigns that resonate with diverse audiences. This role demands strong leadership and the ability to manage multiple priorities in a fast-paced environment.

Qualifications

• Minimum 5 years of experience in marketing management.
• Proven track record of developing and executing successful marketing strategies.
• Strong understanding of segmentation, targeting, and positioning.
• Excellent leadership, communication, and project management skills.
• Ability to work in a fast-paced environment with changing priorities.
• Strong analytical skills with experience in marketing metrics and ROI.

Responsibilities

• Develop and execute regional marketing strategies to drive business growth and increase brand awareness.
• Conduct market research, analyze market trends, and provide insights to inform marketing strategies.
• Manage and execute marketing campaigns across various channels, including digital, social media, and events.
• Collaborate with cross-functional teams, including sales, product, and creative, to ensure alignment and maximize impact.
• Manage and develop a team of marketing professionals, providing guidance and coaching to ensure success.
• Analyze and report on marketing metrics, including ROI, and provide recommendations for improvement.
• Identify and capitalize on new business opportunities and partnerships.

Skills

Marketing leadership

Market research

Campaign management

Marketing analytics

Cross-functional collaboration

Team management

ROI analysis

Job description

FashionUnited in Dubai seeks an experienced Marketing Manager to develop regional strategies, drive growth, and raise brand awareness across digital, social, and events.

You will lead a multidisciplinary team, collaborate with sales, product, and creative, analyze ROI, conduct market research, and translate insights into actionable campaigns that resonate with diverse audiences. This role demands strong leadership and the ability to manage multiple priorities in a fast-paced environment.