Regional Category Growth Lead

GRG; Dubai; On-site; AED 260,000 - 420,000; Full time

Job summary

GRG is seeking a Category Marketing Manager to own marketing delivery for a multi-country product line across the region. The role aims to grow revenue, market share and margin through sharp category leadership and close cross-team collaboration.

Responsibilities include shaping category direction with the Marketing Director, driving the product roadmap, managing launches to shelf, and coordinating with manufacturing, central marketing, R&D and operations to meet timelines and budgets.

Qualifications

• Bachelor's degree in business, marketing, economics or related field.
• 6–8 years in marketing within FMCG with multi-market exposure.
• Strong project management to juggle several workstreams under time pressure.
• Proven ability to align multiple departments toward shared goals.
• Comfort making calls with incomplete information.
• Ease operating across cultures and markets.
• Willingness to travel roughly every 2–3 months.

Responsibilities

• Partner with Marketing Director to shape category direction and brand investment.
• Own innovation pipeline and create a clear new-product roadmap.
• Lead launches from concept to shelf with manufacturing, central marketing, R&D and ops.
• Set price points and volume goals with the commercial team.
• Simplify product lineup with finance and operations, align with sales.
• Build and run go-to-market plans and manage external agencies.
• Commission consumer research from brief to partner selection and application.
• Analyze share, distribution, pricing and sales to spot problems and fixes.
• Own category budget and sign off on costs and requisitions.
• Stay aligned with trade marketing and field sales.

Skills

Project management

Cross-functional collaboration

Market analysis

Decision making under uncertainty

Cultural adaptability

Education

Bachelor's degree

Job description

GRG is seeking a Category Marketing Manager to own marketing delivery for a multi-country product line across the region. The role aims to grow revenue, market share and margin through sharp category leadership and close cross-team collaboration.

Responsibilities include shaping category direction with the Marketing Director, driving the product roadmap, managing launches to shelf, and coordinating with manufacturing, central marketing, R&D and operations to meet timelines and budgets.