Category Marketing Manager

GRG; Dubai; On-site; AED 260,000 - 420,000; Full time

Job summary

GRG is seeking a Category Marketing Manager to own marketing delivery for a multi-country product line across the region. The role aims to grow revenue, market share and margin through sharp category leadership and close cross-team collaboration.

Responsibilities include shaping category direction with the Marketing Director, driving the product roadmap, managing launches to shelf, and coordinating with manufacturing, central marketing, R&D and operations to meet timelines and budgets.

Qualifications

• Bachelor's degree in business, marketing, economics or related field.
• 6–8 years in marketing within FMCG with multi-market exposure.
• Strong project management to juggle several workstreams under time pressure.
• Proven ability to align multiple departments toward shared goals.
• Comfort making calls with incomplete information.
• Ease operating across cultures and markets.
• Willingness to travel roughly every 2–3 months.

Responsibilities

• Partner with Marketing Director to shape category direction and brand investment.
• Own innovation pipeline and create a clear new-product roadmap.
• Lead launches from concept to shelf with manufacturing, central marketing, R&D and ops.
• Set price points and volume goals with the commercial team.
• Simplify product lineup with finance and operations, align with sales.
• Build and run go-to-market plans and manage external agencies.
• Commission consumer research from brief to partner selection and application.
• Analyze share, distribution, pricing and sales to spot problems and fixes.
• Own category budget and sign off on costs and requisitions.
• Stay aligned with trade marketing and field sales.

Skills

Project management

Cross-functional collaboration

Market analysis

Decision making under uncertainty

Cultural adaptability

Education

Bachelor's degree

Job description

We're hiring a Category Marketing Manager to own marketing delivery for a multi-country product line spanning several markets across the region. The mandate: grow revenue, market share and margin through sharp category leadership and close cross-team collaboration.

What you'll do

• Partner with the Marketing Director to shape category direction and decide where brand investment goes.
• Own the innovation pipeline for your assigned brands, turning consumer and market data into a clear new-product roadmap.
• Take new launches from concept to shelf, syncing with manufacturing partners, central marketing, R&D and operations to keep timelines, packaging design, and approvals on track.
• Set price points and volume goals alongside the commercial team.
• Simplify the product lineup by working with finance and operations, then align the final call with sales.
• Build and run go-to-market plans, from above-the-line campaigns to point-of-sale materials, and manage the outside agencies delivering them.
• Commission and steer consumer research, from writing the brief through picking a partner to applying what's learned.
• Dig into share, distribution, pricing and sales figures to spot problems and pitch fixes.
• Own the category budget: sign off on costs and process purchase requisitions.
• Stay closely aligned with trade marketing and the field sales organization.

What you bring

• Bachelor's degree in business, marketing, economics, or a related field.
• 6-8 years in marketing within fast-moving consumer goods, with exposure to multi-market or international portfolios.
• Sharp project management instincts and the discipline to juggle several workstreams without dropping the ball.
• A track record of getting different departments to row in the same direction, even under time pressure.
• Sound judgment and comfort making calls with incomplete information.
• Ease operating across cultures and markets.
• Openness to travel roughly every two to three months to visit markets in the region.