Regional AdTech and Development Manager EM

Beiersdorf AG; Dubai; On-site; AED 300,000 - 540,000; Full time

Job summary

Beiersdorf AG seeks a senior AdTech leader to own the regional AdTech ecosystem, shaping standards and governance for scalable, compliant solutions. You will be the regional AdTech expert, collaborating with global teams, markets, agencies and vendors while hands-on designing solutions and data architecture.

You will continuously evaluate new AdTech tech, AI capabilities, and automation to boost efficiency and media performance; partner with Media Intelligence and Digital teams to enable

Qualifications

• 8+ years in Marketing Technology, AdTech, Digital Engineering or MarTech.
• Deep AdTech architecture knowledge: tagging, tracking, attribution, consent management, APIs, server-side integrations, data infrastructure.
• Hands-on software development experience (Python, JavaScript/TypeScript, SQL) and ability to design, build and maintain tech solutions.
• Strong understanding of digital media measurement, analytics and activation tech (GA4, GMP, CM360, DV360, Meta, TikTok).
• Experience with cloud platforms, data pipelines, APIs and modern software development practices.
• Ability to translate business requirements into scalable technical solutions and advise senior stakeholders.
• Strong stakeholder management and cross-functional collaboration across global, regional, local teams, agencies, and vendors.
• Experience leading technical roadmaps and driving Agile product improvement.

Responsibilities

• Own the regional AdTech ecosystem, defining standards, architecture and governance for scalable, compliant solutions.
• Serve as the regional AdTech expert, guiding markets and acting as the interface between Emerging Markets, Global teams, agencies and partners.
• Actively design and develop technical solutions for owned capabilities, contributing hands-on to development, automation, integrations and data architecture.
• Continuously evaluate emerging AdTech technologies, AI capabilities and automation to improve efficiency and media effectiveness.
• Partner with Media Intelligence and Digital teams to support reporting, measurement, attribution and advanced analytics capabilities.
• Provide technical guidance and solution architecture to accelerate adoption and resolve AdTech challenges.
• Manage strategic relationships with AdTech vendors and technology partners to access best-in-class technologies and support.

Skills

Marketing-Technology strategy

AdTech

Digital Engineering

MarTech

Python

JavaScript/TypeScript

SQL

APIs

GA4

DV360

CM360

Agile methodologies

Stakeholder management

English communication

Tools

Python

JavaScript/TypeScript

SQL

APIs

GA4

GMP

CM360

DV360

CM APIs

Job description

Your Tasks

• Own the regional AdTech ecosystem, defining technology standards, architecture and governance while ensuring markets adopt scalable, compliant and future-proof AdTech solutions.
• Serve as the regional AdTech expert, connecting with global AdTech team and advising markets on technology decisions, acting as the primary interface between Emerging Markets, Global teams, agencies and technology partners on all AdTech-related topics.
• Actively design and develop technical solutions for owned capabilities, contributing hands-on to software development, automation, system integrations and data architecture—not only managing projects or vendors.
• Continuously evaluate emerging AdTech technologies, AI capabilities and automation opportunities, ensuring the region leverages best-in-class solutions to improve efficiency and media effectiveness.
• Partner with Media Intelligence and Digital teams to build robust technology foundations supporting reporting, measurement, attribution and future advanced analytics capabilities.
• Support complex market implementations, providing technical guidance, troubleshooting and solution architecture to accelerate adoption and resolve AdTech challenges.
• Manage strategic relationships with AdTech vendors and technology partners, ensuring access to best-in-class technologies, technical support and innovation.

Your Profile

• 8+ years of experience in Marketing Technology, AdTech, Digital Engineering or MarTech, with strong exposure to enterprise-scale media ecosystems.
• Deep technical expertise in AdTech architecture, including tagging, tracking, attribution, consent management, APIs, server-side integrations and data infrastructure.
• Hands‑on software development experience (e.g., Python, JavaScript/TypeScript, SQL or similar), with the ability to design, build and maintain technology solutions—not only manage projects.
• Strong understanding of digital media measurement, analytics and activation technologies (GA4, GMP, CM360, DV360, Meta, TikTok, CM APIs, etc.).
• Experience working with cloud platforms, data pipelines, APIs and modern software development practices.
• Ability to translate business requirements into scalable technical solutions and advise senior stakeholders on technology decisions.
• Strong stakeholder management skills, with experience collaborating across global, regional and local teams, agencies and technology vendors.
• Experience leading technical roadmaps and driving continuous product improvement using Agile methodologies.
• Excellent English communication skills.

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well‑known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.