Public Relations - Senior Account Executive

Burson; Dubai; On-site; AED 146,000 - 221,000; Full time

Job summary

Burson seeks an Account Executive to enhance client campaigns and media relations. The role involves developing media contacts, creating compelling content, and supporting strategic initiatives. Ideal candidates will have a university degree, 3 years of experience, and strong communication skills, thriving in a dynamic and inclusive environment.

Qualifications

• Minimum 3 years relevant industry experience.
• Excellent communication skills.
• Bilingual skills are an asset.

Responsibilities

• Develop and maintain media and influencer contacts.
• Support client campaigns and contribute to strategic planning.
• Create client-ready content like press releases and articles.

Skills

Media research

Media pitching

Content creation

Social media management

Relationship building

Education

University degree

Job description

Who we are:

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies, and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information, visit our website and follow us on LinkedIn and Instagram.

Job Title: Account Executive

Role:

The Account Executive puts plans into action! You will develop and maintain media and influencer contacts, support client campaigns, and contribute to strategic planning. You are expected to work independently and as part of a team, handling daily deliverables and contributing creative ideas for your accounts.

The following outlines the skills and competencies required for this role:

Skills & Competencies:

• Ownership of tasks including media research, coverage reporting, and media pitching.
• Assist with event preparations such as press conferences and product launches.
• Create client-ready content like press releases, articles, speeches, and social media content.
• Develop language skills for Arabic content, including localization and collaboration with translation teams.
• Manage social media channels, influencer mapping, and social media reporting tools.
• Research industry and client competitors, and contribute to PR strategies.
• Build relationships with media, influencers, and stakeholders.
• Participate in creative brainstorms and contribute innovative ideas.

People:

• Support and manage junior team members and interns.
• Participate actively in meetings and team initiatives.

Business Acumen:

• Understand Burson's services and global network.
• Identify new business opportunities and contribute to proposals and awards.
• Maintain professionalism and adhere to social media policies.

Professional Development:

• Manage day-to-day media publishing and client engagement.
• Build client relationships and manage project components.
• Display sound judgment and problem-solving skills.
• Discuss career goals with your manager and complete mandatory training.

Qualifications:

• University degree.
• Minimum 3 years relevant industry experience.
• Excellent communication skills.
• Ability to multitask and work collaboratively.
• Bilingual skills are an asset.

#LIRS1

At Burson, diversity, equity, and inclusion are strategic imperatives that fuel our future. We believe a diverse workforce inspires bold ideas, fosters constructive dialogue, and drives innovation.

You belong at Burson:

Our vision is for Burson to be the leading academy for creative communications professionals and emerging leaders. We offer a dynamic environment with professional development, mentorship, and a vibrant, inclusive culture. We invest in our people because their success is our success.

We recognize that creativity and communication require nuanced understanding. We hire talented people from all backgrounds, because your unique perspective makes us better and helps us deliver exceptional results.

We support a hybrid work model, with teams in the office around four days a week. Please discuss accommodations or flexibility needs during the interview process.

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Required Experience:

Senior IC