Public Relations Manager

First.tech Group; Abu Dhabi Emirate; On-site; AED 360,000 - 540,000; Full time

Benefits offered by this job

Competitive salary & incentives

Health and wellness support

Career development opportunities

Collaborative culture & cross‑function

Job summary

First Tech is a technology company focused on delivering innovative digital platforms and scalable solutions across financial services and other industries. We seek a strategic PR & Communications leader to strengthen the group’s reputation, manage media relations, and drive executive thought leadership across the region.

You’ll partner with Marketing, Brand, Product, People, and leadership to ensure consistent messaging, oversee crisis communications when required, and coordinate with agencies

Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• 6–8+ years of experience in public relations, corporate communications, or external communications.
• Experience managing communications for multiple brands within a group structure.
• Strong network of media contacts across UAE and wider GCC.
• Excellent written and verbal communication with ability to create compelling content.

Responsibilities

• Develop and implement integrated public relations and communications strategies aligned with the group's business objectives and brand positioning.
• Build and maintain relationships with local, regional, and international media, journalists, editors, and industry influencers.
• Identify and secure high-value media opportunities, interviews, speaking engagements, and thought leadership placements for executives.
• Draft and manage press releases, media statements, speeches, opinion pieces, executive messaging, Q&A documents, and other materials.
• Lead media outreach for company announcements, product launches, partnerships, and events.
• Monitor media coverage, industry trends, and competitor activity, providing insights to leadership.

Skills

Public relations

Corporate communications

Media relations

Stakeholder management

Content creation

Education

Bachelor's degree in Public Relations (PR) or related field

Job description

First Tech is a technology company focused on building, scaling, and delivering innovative digital platforms across financial services and other industries.

We combine technology, product expertise, and a deep understanding of customer needs to create solutions that simplify complex processes and deliver seamless digital experiences. Our platforms are designed to be scalable, reliable, and impactful, helping businesses and customers navigate the evolving digital landscape with confidence.

Founded with a vision to accelerate digital transformation, First Tech brings together strong engineering capabilities, product development expertise, and a culture of innovation to build modern solutions that address real-world challenges.

By partnering with forward-thinking businesses and developing technology-driven products, we aim to reshape industries and improve everyday experiences. We believe in creating an inclusive, collaborative environment where talented individuals are empowered to innovate, grow, and make a meaningful impact.

Job Purpose

To develop and execute strategic public relations and corporate communications initiatives that strengthen the reputation of First.tech and its portfolio companies. The role is responsible for building and maintaining strong relationships with media, industry stakeholders, and key external partners while delivering impactful communications that enhance brand visibility, support business objectives, and position the group and its leadership as thought leaders across the region.

What You'll Do

• Develop and implement integrated public relations and communications strategies aligned with the group's business objectives and brand positioning.
• Build and maintain strong relationships with local, regional, and international media, journalists, editors, and industry influencers.
• Identify and secure high-value media opportunities, interviews, speaking engagements, and thought leadership placements for executives.
• Draft and manage press releases, media statements, speeches, opinion pieces, executive messaging, Q&A documents, and other corporate communications materials.
• Lead media outreach for company announcements, product launches, partnerships, funding milestones, events, and strategic initiatives.
• Monitor media coverage, industry trends, competitor activity, and emerging issues, providing insights and recommendations to leadership.
• Manage corporate reputation and support crisis communications planning and execution when required.
• Collaborate closely with Marketing, Brand, Product, People, and executive leadership to ensure consistent messaging across all external communications.
• Support executive profiling by developing thought leadership content and identifying opportunities to increase leadership visibility.
• Coordinate agency relationships where applicable, ensuring high-quality execution and measurable outcomes.
• Plan and manage PR campaigns, media events, press briefings, and corporate announcements.
• Track and report on PR performance using media coverage, sentiment analysis, share of voice, and other relevant KPIs.
• Ensure all communications align with the group's brand guidelines, regulatory requirements, and corporate messaging.
• Support communications initiatives across multiple businesses within the First.tech group as required.
• Undertake any other duties as reasonably required to support business objectives.

What We’re Looking For

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• 6–8+ years of experience in public relations, corporate communications, or external communications.
• Experience managing communications for multiple brands, business units, or entities within a group structure.
• Strong experience working within financial services, fintech, technology, insurtech, proptech, government, or other highly regulated industries is highly desirable.
• Demonstrated success in developing and executing strategic PR campaigns that deliver measurable business impact.
• Established network of media contacts across the UAE and wider GCC.
• Exceptional written and verbal communication skills with the ability to create compelling content for a variety of audiences.
• Experience managing executive communications and building thought leadership platforms.
• Strong stakeholder management skills with the ability to influence and collaborate across senior leadership teams.
• Experience handling media relations, crisis communications, and reputation management.
• Highly organised with excellent project management skills and the ability to manage multiple priorities simultaneously.
• Analytical mindset with experience measuring PR effectiveness and campaign performance.
• Proactive, commercially minded, and comfortable working in a fast-paced, high-growth environment.
• Arabic language skills are advantageous but not essential.
• Competitive salary and performance-based incentives
• Health and wellness support
• Career development and learning opportunities
• Exposure to high-impact projects and cross-functional teams
• A collaborative culture that encourages innovation and ownership

So, what does it really mean to work at First.Tech?

We are building a company where people are empowered to do their best work and grow. Our culture is rooted in ownership, collaboration, and continuous learning.

As part of First Tech, you will be working in an environment that values innovation, speed, and impact, while giving you the opportunity to shape products that directly affect how people experience financial services.

We are an equal opportunity employer and are committed to building a diverse and inclusive team. We welcome people from all backgrounds and encourage you to apply if this role excites you.