Public Relations Communications Specialist

2-TIMES; Dubai; On-site; AED 340,000 - 392,000; Full time

Benefits offered by this job

Bonuses and allowances

Job summary

2-TIMES is a luxury online retailer seeking a PR & Communications Manager to support global press and communications strategies. The role requires cross-functional collaboration to communicate luxury launches and exclusive events to journalists and agencies.

You will build media relationships and create press content for internal and external stakeholders. The ideal candidate will have 3–5 years in PR within luxury fashion or multi-brand retail, strong English proficiency, and international

Qualifications

• 3-5 years of PR experience with a luxury designer brand or multi-brand retailer.
• Proven credibility of International networks spanning fashion, arts & music industries.
• Fluent in English; Mandarin, Cantonese or French an asset.
• Bachelor’s degree in journalism, public relations, communications, or related field.

Responsibilities

• Coordinating with local & International PR agencies – managing all photo and interview requests for executive/leadership team profiling, attending all agency calls, and assisting with day-to-day media and influencer relations
• Conducting multi-industry blog and social media research and outreach to develop target lists for events; and pitching and engaging media/influencers accordingly
• Leading planning & research for programming development, monitoring competitor news, participating in weekly brainstorms, and proactively suggesting new ideas to increase company awareness & resulting sales
• Managing coverage trackers, creating press clippings, and compiling weekly, monthly and annual press recaps
• Assisting with all logistics/planning for events including sample sourcing, branding, materials, staffing and setup
• Creating and maintaining International press kits for respective regional markets, including organisation of imagery and products, fact sheets, press releases, team bio’s, etc.

Skills

PR experience

Luxury fashion experience

International networks

Media relations

Fluent in English

Education

Bachelor’s degree in a related field

Tools

Craft CMS

Contentful

Sanity

Slack

Notion

Cision

Job description

Company Description 2-TIMES is an invite-only luxury online retailer and event-based private shopping service that connects a curated community of private clients with leading luxury brands and contemporary art partners. The company operates a split concept that combines e Commerce with branded content platforms to deliver an elevated, immersive shopping and brand experience. By carefully selecting its clients and partners, 2-TIMES focuses on exclusivity, personalized service, and storytelling around luxury and art. Co-founded by twin brothers Alex and Luke Anton, the 2-TIMES Group has a strong presence across the Asia Pacific region, with headquarters in Hong Kong, Singapore, and Australia. The organization is expanding its international footprint and seeking talent that is passionate about luxury, communications, and innovative retail experiences.
Candidates must be based in or relocate within proximity of one of 2-TIMES office locations: Hong Kong (Central), Singapore (Rochor), or Melbourne (CBD).
For global applicants, relocation to Asia is required for this position.
Reporting to our Brand Communications Lead, the PR & Communications Manager is responsible for supporting the development and execution of global (and localised) press and communication strategies for 2-TIMES, with a primary focus on building relationships, earning media, and establishing positive sentiment in the luxury fashion/retail landscape.
He/she/they will work cross-functionally to help communicate luxury designer launches, seasonal branded/product initiatives and exclusive events with relevant journalists and agencies, pitching & securing interviews/coverage, engaging in face-to-face meetings with media contacts and commentators, and aiding in the production of print and web-based content supporting all press relations.
The ideal candidate is culturally literate across each of the group's key areas of interest (luxury fashion, fine art, music), and, is able to deliver high-quality written materials reflecting 2-TIMES’ POV, including press releases, blogs, editorials, infographics, etc. to both internal and external stakeholders.

Responsibilities

• Coordinating with local & International PR agencies – managing all photo and interview requests for executive/leadership team profiling, attending all agency calls, and assisting with day-to-day media and influencer relations
• Conducting multi-industry blog and social media research and outreach to develop target lists for events; and pitching and engaging media/influencers accordingly
• Leading planning & research for programming development, monitoring competitor news, participating in weekly brainstorms, and proactively suggesting new ideas to increase company awareness & resulting sales
• Managing coverage trackers, creating press clippings, and compiling weekly, monthly and annual press recaps
• Assisting with all logistics/planning for events including sample sourcing, branding, materials, staffing and setup
• Creating and maintaining International press kits for respective regional markets, including organisation of imagery and products, fact sheets, press releases, team bio’s, etc.

Requirements

• Bachelor’s degree in a related field (journalism, public relations, communications, etc.)
• 3-5 years of PR experience with a luxury designer brand or multi-brand retailer. Fashion agency exposure an asset
• Aligned sense of direction regarding 2-TIMES’ POV, with proven credibility of International networks spanning fashion, arts & music industries
• Web, App and Mac–savviness, with knowledge of Google/Microsoft suites a must. Experience using Craft, Contentful or Sanity content management systems is highly regarded
• Knowledge/proficiency using project management and media monitoring software including Slack, Notion, Cision, Carma, Lefty, etc.
• Fluent in English. Mandarin, Cantonese or French an asset
• Some International travel is required (30%)

Candidates must be based in or relocate within proximity of one of 2-TIMES office locations: Hong Kong (Central), Singapore (Rochor), or Melbourne (CBD).
For global applicants, relocation to Asia is required for this position.
Reporting to our Brand Communications Lead, the PR & Communications Manager is responsible for supporting the development and execution of global (and localised) press and communication strategies for 2-TIMES, with a primary focus on building relationships, earning media, and establishing positive sentiment in the luxury fashion/retail landscape.
He/she/they will work cross-functionally to help communicate luxury designer launches, seasonal branded/product initiatives and exclusive events with relevant journalists and agencies, pitching & securing interviews/coverage, engaging in face-to-face meetings with media contacts and commentators, and aiding in the production of print and web-based content supporting all press relations.
The ideal candidate is culturally literate across each of the group's key areas of interest (luxury fashion, fine art, music), and, is able to deliver high-quality written materials reflecting 2-TIMES’ POV, including press releases, blogs, editorials, infographics, etc. to both internal and external stakeholders.

Responsibilities

• Coordinating with local & International PR agencies – managing all photo and interview requests for executive/leadership team profiling, attending all agency calls, and assisting with day-to-day media and influencer relations
• Conducting multi-industry blog and social media research and outreach to develop target lists for events; and pitching and engaging media/influencers accordingly
• Leading planning & research for programming development, monitoring competitor news, participating in weekly brainstorms, and proactively suggesting new ideas to increase company awareness & resulting sales
• Managing coverage trackers, creating press clippings, and compiling weekly, monthly and annual press recaps
• Assisting with all logistics/planning for events including sample sourcing, branding, materials, staffing and setup
• Creating and maintaining International press kits for respective regional markets, including organisation of imagery and products, fact sheets, press releases, team bio’s, etc.

Requirements

• Bachelor’s degree in a related field (journalism, public relations, communications, etc.)
• 3-5 years of PR experience with a luxury designer brand or multi-brand retailer. Fashion agency exposure an asset
• Aligned sense of direction regarding 2-TIMES’ POV, with proven credibility of International networks spanning fashion, arts & music industries
• Web, App and Mac–savviness, with knowledge of Google/Microsoft suites a must. Experience using Craft, Contentful or Sanity content management systems is highly regarded
• Knowledge/proficiency using project management and media monitoring software including Slack, Notion, Cision, Carma, Lefty, etc.
• Fluent in English. Mandarin, Cantonese or French an asset
• Some International travel is required (30%)

Salary range (equivalent): HKD 65k–75k p/m, plus bonuses and allowances
2-TIMES will not enter into any commercial undertakings with recruiters or agencies representing talent.