Public Relations Account Executive

Empyre Communications; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Empyre Communications in Dubai is seeking a Growth & Partnerships Manager (Account Executive level) to drive media relations, influencer collaborations and brand partnerships across the UAE. You will craft press materials, pitch stories and coordinate events and activations while working closely with the Account Manager to turn strategy into execution.

The role requires proactive client communication, strong English writing and the ability to manage multiple campaigns across accounts.

Qualifications

• 1–3 years of relevant PR agency experience in Dubai.
• Experience servicing consumer brands.
• Strong English writing, editing and presentation skills; Arabic is an advantage.
• Experience pitching media and coordinating influencer campaigns.
• Familiarity with UAE media, influencer and brand landscape.
• Excellent organisation and ability to manage multiple accounts.
• Confident in approaching journalists, influencers and partners.
• Attention to detail and good judgement.
• Willingness to attend client events, including occasional evenings or weekends when required.

Responsibilities

• Research and pitch stories, products, launches to journalists.
• Build relationships with media across UAE and GCC.
• Draft press releases, media alerts and briefs.
• Coordinate interviews, media visits and product placements.
• Coordinate influencer invitations and experiences.
• Prepare briefs with timelines and approvals.
• Support brand partnerships and campaigns.
• Manage client events and activations.
• Provide timely client communications and reports.

Skills

Dubai PR experience

Consumer brands

English writing

Media pitching

UAE media landscape

Organisation skills

Journalist & influencer networking

Attention to detail

Event attendance

Job description

Company Description Empyre Communications is one of Dubai’s leading independent public relations and marketing agencies, trusted by renowned regional and international brands across the UAE and wider GCC. Operating for nearly a decade, we have built a strong reputation for delivering strategic, creative and results-driven communications across hospitality, lifestyle, luxury, technology, real estate, entertainment and major events.

Our integrated services span public relations, influencer marketing, events, brand collaborations, social media and digital marketing. By combining deep regional market expertise with an extensive network across the media, corporate and creative industries, we help brands strengthen their positioning, elevate their visibility and build meaningful connections with the audiences that matter.As Empyre Communications enters its next phase of growth, we are looking for a commercially driven, highly connected and ambitious Growth & Partnerships Manager to expand our client portfolio, develop high-value partnerships and play a central role in shaping the agency’s continued success.

Role Description

This is a full-time, on-site Public Relations Account Executive role based in Dubai at Empyre Communications under the consumer division of the agency. The successful candidate will play an active role in delivering client campaigns across media relations, influencer marketing, brand collaborations and events, working closely with the Account Manager to turn strategy into execution. Responsibilities include developing compelling press materials and pitches, building journalist relationships, securing relevant media opportunities, sourcing and securing influencers, and coordinating campaign briefs, deliverables and approvals. The Account Executive will also identify and approach potential brand partners, help secure collaborations and manage their execution, alongside coordinating client launches, events and activations. The role requires proactive client communication, ownership of timelines and follow-ups, accurate reporting, and the ability to bring forward timely ideas informed by industry news, cultural trends and competitor activity. We are looking for someone who takes initiative, builds strong relationships and follows opportunities through from the first conversation to delivery.

Key Responsibilities:

• Research and pitch relevant stories, products, launches and spokesperson opportunities to journalists.
• Build and maintain relationships with media across the UAE and wider GCC.
• Draft press releases, media alerts, pitches, interview briefs and other communications materials.
• Coordinate interviews, media reviews, press visits and product placements.
• Maintain accurate media lists, track coverage and prepare campaign reports.
• Monitor industry news and identify timely opportunities for client visibility.

Influencer marketing

• Identify and assess influencers based on audience relevance, content quality, engagement and client objectives.
• Approach influencers and secure paid or barter collaborations within approved budgets and terms.
• Coordinate invitations, bookings, product deliveries and influencer experiences.
• Prepare briefs covering deliverables, timelines, messaging and agreed content usage.
• Follow up on content delivery, coordinate approvals and track campaign performance.
• Develop and maintain relationships with influencers, creators and talent representatives.

Brand collaborations

• Research potential partners and develop relevant collaboration ideas for clients.
• Prepare partnership pitches and support outreach to prospective brands.
• Coordinate proposals, meetings and follow-ups to help secure suitable partnerships.
• Support discussions around each partner’s contribution, responsibilities and deliverables.
• Manage execution schedules, approvals and coordination between participating teams.
• Track results and identify opportunities to develop successful partnerships further.

Client events and activations

• Support the planning and delivery of launches, media events, influencer experiences and brand activations.
• Coordinate guest lists, invitations, RSVPs, suppliers and event materials.
• Prepare timelines, checklists, briefing documents and run sheets.
• Provide on-site support, including guest registration, media and influencer liaison, and supplier coordination.
• Assist with post-event follow-ups, coverage tracking and reporting.

Account coordination

• Support the Account Manager with daily client communications, status updates and meeting notes.
• Maintain activity calendars, trackers and approval schedules.
• Proactively follow up with clients, media, influencers and partners to meet deadlines.
• Ensure external commitments and expenditure receive the necessary internal and client approvals.

Qualifications

• Approximately 1-3 years of relevant experience in a Dubai-based PR agency
• Experience servicing consumer brands
• Strong English writing, editing and presentation skills; Arabic is an advantage.
• Experience pitching media and coordinating influencer campaigns.
• Familiarity with the UAE media, influencer and brand landscape.
• Strong organisation skills and the ability to manage several workstreams across different accounts.
• Confidence approaching journalists, influencers, potential partners and suppliers.
• Attention to detail, sound judgement and a practical approach to solving problems.
• Willingness to attend client events and activations, including occasional evenings or weekends when required.