Senior PR Account Executive (SAE)

Umami Comms DMCC; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Umami Comms DMCC in Dubai is seeking a Senior PR Account Executive to manage day-to-day public relations campaigns and nurture client relationships across markets. You will mentor junior staff and ensure campaigns reflect each client’s strategy.

You will develop and execute PR plans for F&B clients, coordinate media events, draft materials, train teams, and measure campaign success using media monitoring. English proficiency is essential, Arabic a plus.

Qualifications

• Bachelor’s degree in marketing and communications.
• 2–3 years in PR positions within a PR agency or in-house environment; F&B brands preferred.
• Strong relationships with local and national media outlets.
• Solid understanding of PR and campaign planning.
• Excellent understanding of traditional and social media channels.
• Strong presentation skills and ability to manage expectations.
• English fluency; Arabic is a plus.

Responsibilities

• Develop and execute public relations/media strategies for clients in the F&B sector.
• Manage PR plan implementation, including press conferences, media briefings, and media tours.
• Contribute to design and execution of media relations campaigns.
• Pitch trade and consumer reporters and maintain reporter relationships.
• Draft PR materials and edit junior staff writing.
• Support research, media audits, and identification of key opinion leaders.
• Oversee daily monitoring, client plan presentations, and project delivery.
• Lead a team of juniors and own client relationships on projects.

Skills

Public relations

Media relations

Leadership

English proficiency

Presentation skills

Client management

Strategic thinking

Education

Bachelor's degree in marketing and communications

Job description

The Role:

As a Senior PR Account Executive, you will be responsible for managing the day-to-day execution of public relations campaigns and maintaining client relationships.

You will also work closely with junior staff to provide mentorship and guidance to ensure successful results across markets.

Responsibilities:

Project implementation:

• Develop and execute public relations/media strategies for our clients in the F&B sector and ensure communication strategy is consistent and reflects each client’s strategic vision
• Manages the implementation of PR plan, including press conferences, media briefings, analyst meetings, media tours
• Contribute to the design of and execute media relations campaigns

Media outreach:

• Pitch trade and consumer reporters
• Continue developing relationships with reporters, Chief Editors and Leaders in the Media landscape
• Able to work with external parties as Media, journalists, Influencers, clients, agencies or other third parties, i.e brands for partnership
• Pitch consumer and trade media, deliver placements and flawless story follow-through
• Identify and create original stories to build brand reputation and pitch to Media
• Assist various clients in writing news releases, media invites, Q&As, features, bios and other communication material
• Media events organisation and on-ground support
• Clients support with Media brief documents, interview preparation and Media training
• Brainstorm and collaborate with the Client Service (CS) team for new ideas that will raise the client’s profile with key target audiences
• Measure the success of campaigns through Umami's ways of media monitoring and be able to identify points of success and key learnings

Editorial:

• Draft PR materials, including press releases, backgrounders, pitch letters and other document
• Edit writing of junior-level staffers

Research:

• Help with research, including Internet searches, third-party audits, media audits
• Identification of key opinion leaders (KOLs)
• Evaluates and analyzes information and data, including development of succinct, accurate summaries and analyses of research

Account management:

• Ensure timely delivery of projects
• Oversee daily monitoring including editing daily report
• Participate in client’s plan presentations
• Manage specific projects that are part of a larger campaign
• Supervise junior staff to ensure they have a balanced workload and the information they need to complete are delivered on time
• Provide strong leadership, manage a team of juniors and motivate them in reaching specific objectives
• Own client relationships on specific projects
• Maintain day-to-day contact with the client on specific projects

F&B sector expertise:

• Establish and maintain positive relationships between various internal and external stakeholders including management, F&B sector Experts and tastemakers, clients, prospects and media in F&B sector
• Build relationships with thought leaders to grow industry awareness

Relevant skills/ aptitude

• Preferably Bachelor’s degree in marketing and communications
• Minimum 2 to 3 years in PR positions within a PR agency or in-house environment; experience with F&B brands preferred
• Strong relationships with both local and national business and industry media outlets
• Solid understanding of PR and campaign planning
• Excellent understanding of traditional and social media channels
• Able to convincingly and methodically build media relationships
• Strong presentation skills
• Demonstrated critical thinking and problem solving abilitiesConsistently meet standards and requirements
• Excellent written and verbal communication in English (Arabic is a plus)
• Manage peers’ and clients’ expectations
• Demonstrate company’s values

As we review applications, we may not be able to respond to everyone individually, but we truly appreciate the time you’ve taken to apply. If there’s a potential match, we’ll be in touch!