Product Marketing (Vietnamese speaker)

AGAPI Technologies; United Arab Emirates; On-site; AED 201,000 - 335,000; Full time

Benefits offered by this job

Visa processing

UAE mandated benefits

MacBook

iPhone

Bi-Annual travel reimbursements

Generous holidays

Performance-based bonuses

Competitive compensation

Job summary

AGAPI Technologies in the United Arab Emirates seeks a Product Marketing professional to lead GTM strategies for gaming products, focusing on Vietnamese-speaking audiences. You will collaborate with Product Owners to enhance features, messaging, and user experience while driving growth and revenue.

You will perform market and competitor research, define product positioning, work with Performance Marketing, Social Media, SEO and Partnerships, and analyze data to maximize LTV.

Qualifications

• 4–5 years in product marketing, preferably in gaming, crypto, or app-based products.
• Experience collaborating with Product Owners and development teams to support marketing and growth.
• Strong analytical skills with campaign performance measurement and optimization.
• Experience with listed marketing platforms such as Google Ads, Facebook Ads, AppsFlyer, Adjust, Firebase and GA4.
• Strategic and creative mindset for fast-paced environments.
• Experience with A/B testing and LiveOps marketing is a plus.

Responsibilities

• Develop and execute product marketing strategies to optimize gaming product performance.
• Collaborate with Product Owners to craft promotional strategies and improve features and UX.
• Conduct market, competitor, and player research to shape insight-driven plans.
• Define product positioning, messaging, and GTM campaigns.
• Coordinate with Performance Marketing, Social Media, SEO and Partnerships to drive user acquisition and revenue.
• Analyze marketing and product data to optimize campaigns and maximize LTV.
• Stay updated on market trends and recommend growth strategies.

Skills

Product marketing

PO collaboration

Analytical skills

Campaign measurement

Growth marketing

A/B testing

LiveOps marketing

Vietnamese language

Tools

Google Ads

Facebook Ads

AppsFlyer

Adjust

Firebase

GA4

Job description

Home / Job opening / Product Marketing (Vietnamese speaker)

• Develop and execute product marketing strategies to optimize product performance within the gaming industry.
• Collaborate closely with Product Owners (POs) to create promotional strategies and enhance product features and user experience.
• Conduct market, competitor, and player behavior research to develop insight-driven marketing plans.
• Define product positioning, refine messaging, and propose effective go-to-market (GTM) campaigns.
• Work cross-functionally with Performance Marketing, Social Media, SEO, and Partnership teams to execute campaigns focused on user acquisition and revenue growth.
• Analyze marketing and product performance data to optimize campaigns, improve user retention, and maximize Lifetime Value (LTV).
• Stay up to date with market, industry, and marketing trends, and recommend strategies to improve user acquisition, engagement, and retention.

Job Requirements:

• Minimum of 4–5 years of experience in product marketing, preferably within the gaming, crypto, or app-based product industries.
• Proven experience collaborating with Product Owners (POs) and development teams to implement features that support marketing and growth initiatives.
• Strong analytical skills with experience in campaign performance measurement and optimization strategies.
• Proficiency in marketing and analytics platforms such as Google Ads, Facebook Ads, AppsFlyer, Adjust, Firebase, and GA4.
• Strategic and creative mindset with the ability to thrive in a fast-paced environment.
• Experience with A/B testing, growth hacking, and LiveOps marketing is an advantage.

What we offer:

Competitive Compensation:

• Enjoy a salary package tailored to your skills and experience, along with performance-based bonuses.

Comprehensive Benefits:

• Visa processing and UAE mandated benefits

Work-Life Balance:

• Generous holidays and bonus policies

Top-Tier Equipment:

• Stay productive with the latest tools, including a MacBook and iPhone.

Collaborative Culture:

• Immerse yourself in a dynamic, inclusive work environment that fosters growth.
• Bi-Annual travel/home visit reimbursements