Product Lead

Finanshels Accounting Technologies LLC; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Finanshels is seeking a hands-on Product Owner to define and own the customer experience charter for FinOS. You will replace fragmented journeys with automated, productised, and unified experiences across every service line, starting as the sole owner reporting to the Head of Product.

In this startup role, you will shape problems, define the user, and establish success measures before engineering begins, with scope to build and lead a product team as the function grows.

Job description

About Finanshels

Finanshels is a fast-growing fintech building the Financial Operating System (FinOS) for SMEs across the MENA region. We automate accounting and tax operations, deliver real-time financial health insights, and build systems which help finance teams scale efficiently. Our product operates across multiple UAE regulatory frameworks, and we build it with a small, high-ownership, AI-native team.

THE OPPORTUNITY

Our customers experience Finanshels through accounting, taxation, bookkeeping and more — and today that experience is fragmented, manual, and stitched across disconnected systems. Talented builders are shipping AI-powered solutions against individual pieces of it, at speed, but without a unifying product view of the journey those pieces belong to. This role exists to fix that. You will own the customer experience charter on FinOS: replacing a broken, manual journey with automated, productised, and unified experiences across every stage and every service line. Along the way, you will raise the product bar for how the whole team builds — defining the problem, the user, and the measure of success before engineering begins.

This is a hands-on role in a startup. You will start as the sole product owner for this charter, reporting to the Head of Product, with scope to build and lead a product team as the function grows.

What You\'ll Own