Head Of Product

Daira; Dubai; On-site; AED 350,000 - 550,000; Full time

Job summary

Daira in UAE is seeking a founding product leader to turn strategy into quarterly plans and define clear requirements. You will own the backlog, write PRDs and user stories, and work with CEO, CPTO and engineers in agile sprints to deliver AI-native fintech features.

You will gather input from leadership and clients, ensuring features meet adoption targets and measurable outcomes. This role offers high influence and a path to senior product leadership as we scale.

Qualifications

• 5+ years in product management, ideally fintech, SaaS or B2B for SMEs.
• Hands-on experience building AI or LLM-based products.
• Strong customer discovery skills; comfortable talking to business owners.
• Clear, structured writing (PRDs, user stories, roadmaps).
• Experience working closely with engineering in agile sprints.
• Knowledge of accounting, tax or finance workflows; UAE/GCC market.

Responsibilities

• Define product strategy with the CEO and CPTO and break it into a quarterly plan.
• Own the backlog: timing, business impact and tech effort for each feature.
• Write user stories and PRDs, and keep them ready two sprints ahead.
• Gather and prioritize ideas from leadership, business teams and clients.
• Run sprint planning with Tech and business testing (UAT) before release.
• Benchmark international peers and competitors to stay ahead.
• Review features after launch to confirm adoption and results.

Skills

Product management

AI/LLM products

Customer discovery

PRDs & user stories

Agile & sprint planning

Engagement with founders

Job description

Daira is a UAE-licensed, AI-native accounting, bookkeeping and tax-compliance firm serving SMEs across the UAE and Bahrain. Our platform, OneFinance, combines AI agents with expert accountants to give business owners accurate books, compliant tax filings and real-time financial insight.

The role

You own what we build and why. You'll turn strategy into a quarterly plan and clear requirements, and make sure every feature delivers what it promises. You report to the Chief Product & Technology Officer and work closely with the CEO, Tech and Client Success. This is a founding product role with a clear path to broader product leadership as the company grows.

What you’ll do

• Define product strategy with the CEO and CPTO and break it into a quarterly plan
• Own the backlog: timing, business impact and tech effort for each feature
• Write user stories and PRDs, and keep them ready two sprints ahead
• Gather and prioritize ideas from leadership, business teams and clients
• Run sprint planning with Tech and business testing (UAT) before release
• Benchmark international peers and competitors to keep Daira ahead
• Review features after launch to confirm adoption and results

How success is measured

Features delivered vs. plan, target outcomes met after launch, first-round UAT acceptance, backlog readiness, and client adoption.

What we’re looking for

• 5+ years in product management, ideally in fintech, SaaS or B2B for SMEs
• Hands‑on experience building AI or LLM-based products
• Strong customer discovery skills; comfortable talking directly to business owners
• Clear, structured writing (PRDs, user stories, roadmaps)
• Experience working closely with engineering in agile sprints
• Plus: knowledge of accounting, tax or finance workflows, and the UAE/GCC market
• Build AI-native fintech in one of the fastest-growing SME markets
• Direct access to founders and real influence on the product
• Room to grow into senior product leadership as we scale