Product Communications Specialist

Coinscapture; United Arab Emirates; Hybrid; AED 240,000 - 380,000; Full time

Benefits offered by this job

Work-from-home arrangement

Competitive salary & benefits

Job summary

Binance is hiring a Product Communications Specialist in the United Arab Emirates. The role focuses on developing and executing global product communications, including GTMs and campaigns, to position Binance products as leaders in their categories.

You will partner with Product Marketing to ensure messaging alignment and manage media opportunities while supporting the brand through timely, clear storytelling.

Qualifications

• 5 years of experience in PR and communications (crypto/fintech preferred).
• Solid understanding of consumer financial and trading products.
• Strong writing and storytelling; can simplify technical concepts for media and users.

Responsibilities

• Develop and execute global integrated communications for product launches, GTMs, and campaigns.
• Position Binance products as leaders through media opportunities and press coverage.
• Collaborate with Product Marketing to align product messaging and campaign strategy.
• Support and resolve product-related issues and respond to public and user concerns effectively.

Skills

PR & Communications

Crypto/Fintech experience

Media relations

Strong writing

Job description

# Product Communications SpecialistBinanceOn-siteUnited Arab EmiratesMarketing & SalesPosted Oct 9, 2026Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world. Responsibilities: • Help develop and execute global integrated communications for product including GTMs and campaigns, and in support of Binance’s broader product strategy and business objectives • Position Binance and Binance products as leaders in their respective product categories through media opportunities • Partner with Product Marketing to ensure product messaging and campaign strategy and execution are aligned • Support and troubleshoot product related issues, contain, deescalate and resolve public and user concerns. Requirements: • 5 years of experience in PR, communications. Experience in crypto, fintech, traditional finance, consumer technology is strongly preferred. • Good understanding of consumer financial and trading products • Strong writing and storytelling skills, with the ability to simplify complex or technical products and concepts into media- and user-friendly narratives • Proactive and at ease in a fast-paced environment, ability to prioritize, manage stakeholde Compensation Additional Information Why Binance • Shape the future with the world’s leading blockchain ecosystem • Collaborate with world-class talent in a user-centric global organization with a flat structure • Tackle unique, fast-paced projects with autonomy in an innovative environment • Thrive in a results-driven workplace with opportunities for career growth and continuous learning • Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team) Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.