Product Communications Specialist

Binance; United Arab Emirates; Hybrid; AED 391,000 - 614,000; Full time

Benefits offered by this job

Competitive salary

Company benefits

Work-from-home options

Job summary

Binance is seeking an experienced communications professional to lead global PR initiatives for our crypto product portfolio. You will shape messaging, craft media strategy, and support Binance’s broader business objectives across markets.

The role requires strong writing, storytelling, and the ability to translate complex fintech concepts into clear narratives for media, users, and stakeholders. A fast-paced, collaborative environment awaits.

Qualifications

• 5 years of experience in PR, communications; crypto/fintech experience preferred.
• Good understanding of consumer financial and trading products.
• Strong writing and storytelling skills; simplify complex concepts.
• Proactive and comfortable in a fast-paced environment; prioritize tasks.

Responsibilities

• Help develop and execute global integrated communications for product including GTMs and campaigns.
• Position Binance and products as leaders in their categories through media opportunities.
• Partner with Product Marketing to align product messaging and campaign strategy.
• Support and troubleshoot product-related issues; contain and resolve concerns.

Skills

PR/Communications experience

Strong writing

Storytelling

Fast-paced environment

Prioritization

Job description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities:

Help develop and execute global integrated communications for product including GTMs and campaigns, and in support of Binance’s broader product strategy and business objectives

Position Binance and Binance products as leaders in their respective product categories through media opportunities

Partner with Product Marketing to ensure product messaging and campaign strategy and execution are aligned

Support and troubleshoot product related issues, contain, deescalate and resolve public and user concerns.

Requirements:

5 years of experience in PR, communications. Experience in crypto, fintech, traditional finance, consumer technology is strongly preferred.

Good understanding of consumer financial and trading products

Strong writing and storytelling skills, with the ability to simplify complex or technical products and concepts into media- and user-friendly narratives

Proactive and at ease in a fast-paced environment, ability to prioritize, manage stakeholde

Compensation

Additional Information

Why Binance

Shape the future with the world’s leading blockchain ecosystem

Collaborate with world-class talent in a user-centric global organization with a flat structure

Tackle unique, fast-paced projects with autonomy in an innovative environment

Thrive in a results-driven workplace with opportunities for career growth and continuous learning

Competitive salary and company benefits

Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.

Sounds like your next step?

Meet the team

Binance

Binance is a leading global blockchain ecosystem and the world's largest cryptocurrency exchange by trading volume and registered users. The company serves 300+ million people across 100+ countries and is trusted for its industry-leading security, user fund transparency, trading engine speed, and deep liquidity. Binance's offerings span trading and finance, education, research, payments, institutional services, and Web3 features. The company's mission is to leverage digital assets and blockchain technology to build an inclusive financial ecosystem that advances financial freedom and improves financial access globally.