PPC Performance Architect

sb adventures; United Arab Emirates; On-site; AED 134,000 - 201,000; Full time

Job summary

sb adventures is seeking a data-driven PPC Specialist to manage paid search campaigns across Google Ads, Microsoft Advertising, and other channels. You will plan campaigns, perform keyword research, set budgets, and monitor performance to improve ROAS.

You will collaborate with marketing, content, SEO, and design teams to ensure alignment with digital strategy and deliver clear performance reports to stakeholders.

Qualifications

• Bachelor's degree in Marketing or related field preferred.
• Strong understanding of PPC, bidding strategies, and optimization.
• Experience with Google Ads and Microsoft Advertising platforms.
• Ability to analyze metrics and translate data into optimization actions.

Responsibilities

• Plan and manage paid search campaigns across Google Ads and Microsoft Advertising.
• Conduct keyword research, monitor metrics, and optimize bidding strategies.
• Create compelling ad copy and structure campaigns for performance.
• Monitor ROAS, CPA, CTR, CPC, and other KPIs; adjust as needed.
• Collaborate with marketing, content, SEO, and design teams; report results.

Skills

PPC Management

Keyword Research

Campaign Optimization

Budget Management

Analytics

Excel/Sheets

Education

Bachelor's degree in Marketing or related

Tools

Google Ads

Microsoft Advertising

Google Analytics

Google Tag Manager

Meta Ads

Job description

sb adventures is seeking a data-driven PPC Specialist to manage paid search campaigns across Google Ads, Microsoft Advertising, and other channels. You will plan campaigns, perform keyword research, set budgets, and monitor performance to improve ROAS.

You will collaborate with marketing, content, SEO, and design teams to ensure alignment with digital strategy and deliver clear performance reports to stakeholders.