Performance Marketing Manager

Kraken; United Arab Emirates; On-site; AED 120,000 - 240,000; Full time

Job summary

Kraken is seeking a growth-minded marketer to lead paid channels across markets, building campaigns from zero and driving payback. You will own testing, budgets, and measurement, collaborating with creative, data, MarTech, and product teams to optimize landing pages and signups.

You will push for scalable wins, assess CAC, attribution and incrementality, and share learnings across teams to improve efficiency and growth velocity. Crypto experience is a plus but not required.

Qualifications

• Experience building paid channels from zero and proving ROI.
• Ability to run numerous tests monthly with clear hypotheses and budgets.
• Strong grasp of CAC, attribution, incrementality, and payback.
• Comfort turning data into decisions with analysts.
• Knowledge of web and app paid campaigns, audiences, and landing-page tracking.

Responsibilities

• Own testing roadmap across channels and markets, sizing upside and prioritizing bets.
• Collaborate with Creative, Product, Data and MarTech to improve tracking, landing pages, and signups.
• Lead partner conversations, budgets, QA, and initial performance readouts.
• Scale winning tests into full channels with new creatives and campaigns.
• Share learnings and help other channel owners improve performance.

Skills

Paid media growth

Channel testing & optimization

CAC & payback analysis

Attribution & incrementality

Cross-market growth

Job description

Building the Future of Open Finance Payward - the parent company behind Kraken NinjaTrader Breakout xStocks Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry built to advance an open global financial system Before you apply we encourage you to explore our culture page to understand what drives us and how we work The team Founded in 2011 Kraken is one of the world s longest-standing crypto platforms trusted by over 10 million individuals and institutions across the globe It offers spot trading margin futures staking and OTC services with products built for both individual investors and institutional clients We re building the next stage of Kraken Consumer growth Paid has to find new places to win the regional channels people actually use the messages that make them care and the journeys that turn a click into a valuable customer We re doing it across every EU country and expansion markets in LATAM and APAC with payback as the guardrail This is a builder job You ll launch dozens of channel tests each month make fast calls on what s working and take the winners from first test to serious scale Expect most ads to miss possibly 80 90 The edge is choosing the right channels and campaign types to test learning from each one and scaling the few that work You ll own those channels alongside our other performance marketing managers

The opportunity

Prioritize the next channels and campaigns to test Size the upside by market find the regional platforms and media partners people actually use then place the biggest bets where customer fit and payback potential are strongestGet tests live with the right team around you Work shoulder to shoulder with creative strategists the creative team and MarTech on the message format landing page tracking and campaign setup Own partner conversations budgets QA and the first performance read Make each market feel local Learn the audience language media habits and rules in each country Build for that market then carry what works to the next oneCall the result honestly Look beyond platform ROAS to funded customers cohort quality CAC incrementality and payback Change or stop weak tests quickly give strong ones room to growOwn the winners When a test clicks build it into a real channel develop new creative and campaign types with Creative strengthen measurement with MarTech and grow spend as customer value and payback holdCollaborate with paid team members to be best in class growth scale and efficiency Share tests and learnings openly help other channel owners and find ways to make a win in one market work elsewhereFollow the customer past the click Work with Creative Product Data and MarTech to fix tracking and improve landing pages signup funding and first use

What you bring

What you bringYou've built a paid channel from zero and made it meaningful. You can tell us what you set up, what failed, and the call that changed the resultYou can run dozens of tests a month without turning them into a blur. You know which channels and campaigns matter most and give each test a hypothesis, budget, measurement plan, and next decisionYou know how to find local growth opportunities across countries. You don't assume that the playbook from one market will work in anotherYou're at home in CAC, attribution, incrementality, cohort quality, LTV, and payback. You can work through messy data with an analyst and still make a clear callYou know how paid campaigns actually work on web and app: audiences, creative, conversion tracking, optimization, and the path to a funded customerYou know how to turn a promising channel strategy into campaigns with creative strategists, the creative team, and MarTech. You get into the message, format, landing page, and tracking when that's where the problem isYou're competitive about outcomes and generous with teammates. You challenge ideas, change your mind when the evidence changes, and share what you learnNice to havesCrypto experience is a plus. We care more about strong judgment, hands-on craft, and proof you can find and scale profitable growth