Performance Marketing & Lead Generation Specialist

Vera Vista Real Estate; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Vera Vista Real Estate in Dubai seeks a Performance Marketing & Lead Generation Specialist to drive qualified leads through data-driven campaigns. You will manage Meta Ads and Google Ads, optimize CPL and lead quality, and track performance across GA4, GTM, and CRM integrations.

The role requires strong English communication, 3+ years in performance marketing, and the ability to work with sales and external partners to improve conversions and return on ad spend.

Qualifications

• Minimum 3 years hands-on experience in performance marketing and paid lead generation.
• Proven experience managing Meta Ads and Google Ads campaigns independently.
• Demonstrated success with advertising budgets, CPL, lead quality, and conversions.
• Strong analytical skills with experience in tracking, attribution, and CRM integrations.
• Ability to manage advertising budgets efficiently using data-driven decision making.

Responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns across Meta Ads and Google Ads.
• Generate high-quality leads targeting property investors and prospective buyers.
• Continuously improve campaign performance, CPL, lead quality, and conversion rates.
• Implement and manage tracking tools including Meta Pixel, Conversions API, GA4 and GTM.
• Collaborate with sales to monitor lead quality, follow-ups, and CRM outcomes.
• Conduct A/B testing for audiences, creatives, landing pages, and strategies.
• Coordinate with external agencies and freelancers when required.
• Prepare weekly performance reports with actionable insights and recommendations.

Skills

Performance marketing

Lead generation

Meta Ads

Google Ads

Analytics

CRM integrations

A/B testing

Campaign optimization

Budget management

Data-driven decision making

Tools

Meta Ads Manager

Google Ads

Google Analytics 4

Google Tag Manager

Conversions API

Meta Pixel

CRM systems

Job description

Vera Vista Real Estate is a boutique real estate brokerage based in Dubai, specializing in premium residential properties and carefully selected investment opportunities. The company is looking for a Performance Marketing & Lead Generation Specialist who can drive qualified leads through data-driven digital advertising campaigns.

Key Responsibilities:

• Plan, launch, manage, and optimize paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads.
• Generate high-quality leads targeting property investors and prospective buyers.
• Continuously improve campaign performance, cost per lead (CPL), lead quality, and conversion rates.
• Implement and manage tracking tools, including Meta Pixel, Conversions API, Google Analytics 4, and Google Tag Manager.
• Work closely with the sales team to monitor lead quality, follow-ups, and conversion outcomes through the CRM system.
• Conduct A/B testing for audiences, ad creatives, landing pages, and campaign strategies.
• Coordinate with external creative agencies and freelancers when required.
• Prepare weekly performance reports with actionable insights and recommendations.

Requirements:

• Minimum 3 years of hands-on experience in performance marketing and paid lead generation.
• Proven experience managing Meta Ads and Google Ads campaigns independently.
• Demonstrated success with advertising budgets, cost per lead (CPL), lead quality, and campaign conversions.
• Strong analytical skills with experience in campaign tracking, attribution, and CRM integrations.
• Ability to manage advertising budgets efficiently using data-driven decision-making.
• Experience in Dubai real estate marketing is an advantage but not mandatory.
• Strong English communication skills.
• Strong knowledge of:
• Meta Ads Manager and Google Ads.
• Google Analytics 4, Google Tag Manager, Meta Pixel, and Conversions API.
• Lead generation strategies, A/B testing, campaign optimization, and CRM integrations.