Performance Marketer / Paid Media Specialist

HUMAN-AI-Z Nexus Technology; Dubai; On-site; AED 120,000 - 240,000; Full time

Job summary

Majid Developments in Dubai is seeking a results-driven Marketing Lead to own paid campaigns, from planning to performance measurement. You’ll partner with creatives to drive lead generation, optimize funnels, and improve ROAS on Meta and Google platforms.

The role requires hands-on campaign management, data-driven decision making, and strong coordination with sales to convert leads into opportunities.

Qualifications

• Hands-on experience running paid campaigns on Meta and Google Ads with real budgets.

Responsibilities

• Plan, build, and manage paid campaigns on Meta Ads Manager and Google Ads for off-plan launches and brand awareness.
• Turn existing videos and creatives into high-performing ad campaigns with proper audience targeting and retargeting.
• Build and optimize lead funnels — landing pages, lead forms, and WhatsApp lead flows.
• Set up and maintain tracking: Meta Pixel / Conversions API, Google Analytics, and campaign reporting.
• Manage the ad budget efficiently and continuously optimize for lower cost per qualified lead.
• Brief the creative team on content needs each week based on performance and calendars.
• Coordinate with the sales team to ensure leads are handed off cleanly and followed up fast.
• Report weekly on spend, leads, cost per lead, and conversions—and recommend next steps.

Skills

Paid campaigns

Meta Ads Manager

Google Ads

Lead generation

Analytics

Campaign reporting

Budget optimization

Tools

Meta Ads Manager

Google Ads

Google Analytics

Conversions API

Job description

About us

Majid Developments is a Dubai-based real estate development company. We already have a strong in-house creative team producing high-quality videos, reels, and graphics. What we're missing is the person who takes that content, puts it in front of the right people, and turns attention into qualified leads. That's where you come in.

The role

You’ll own everything that happens after content is created—paid campaigns, targeting, lead capture, and reporting. You're not here to make content; you're here to make it perform. You'll work hand-in-hand with our videographer and designer, briefing them on what to produce and then turning it into lead-generating campaigns across Meta, Google, and beyond. This is a high-ownership role. If you like being measured on real numbers—cost per lead, qualified leads, ROAS—and having the freedom to run campaigns your way, you'll do well here.

What you'll do

• Plan, build, and manage paid campaigns on Meta Ads Manager and Google Ads for our off-plan launches and brand awareness
• Turn our existing videos and creatives into high-performing ad campaigns with proper audience targeting and retargeting
• Build and optimize lead funnels — landing pages, lead forms, and Whats App lead flows
• Set up and maintain tracking: Meta Pixel / Conversions API, Google Analytics, and campaign reporting
• Manage the ad budget efficiently and continuously optimize for lower cost per qualified lead
• Brief the creative team on what content is needed each week based on campaign performance and launch calendars
• Coordinate with the sales team to make sure leads are handed off cleanly and followed up fast
• Report weekly on spend, leads, cost per lead, and conversions—and recommend what to do next

What we're looking for

• Hands-on experience running paid campaigns on Meta and Google Ads with real budgets (be ready to tell us what monthly spend you've managed and the cost per lead you've achieved)
• Proven ability to generate qualified leads, not just impressions or clicks
• Experience building lead funnels — landing pages, lead forms, pixel/tracking setup, and Whats App flows
• Comfort with analytics and reporting; you make decisions based on data
• Strong communicator who can direct a creative team on what to produce
• Real estate experience—especially Dubai off-plan or property marketing—is a strong plus
• Familiarity with Property Finder and Bayut is a plus
• Self-starter who takes ownership of results

Nice to have

• Experience with CRM tools and lead management
• Basic copywriting for ads
• Experience with influencer or broker-driven campaigns in the UAE