Pega CDH BA: Next-Best-Action & Personalization

Virtusa; Dubai; On-site; AED 240,000 - 360,000; Full time

Job summary

Virtusa invites applications for a Pega CDH Business Analyst (BA) in the United Arab Emirates, Dubai. The role focuses on gathering requirements, translating them into functional specifications, and shaping Next-Best-Action strategies within Pega CDH to drive personalized customer engagement.

The ideal candidate has strong BA experience in Pega CDH, BRD/FRD proficiency, and familiarity with agile delivery and stakeholder management in regulated industries.

Qualifications

• Experience as BI/BA in Pega environments, preferably CDH.
• Solid understanding of NBA, Decision Strategies, Engagement Policies in Pega CDH.
• Experience in requirement gathering and BRD/FRD documentation.

Responsibilities

• Collaborate with stakeholders to gather and document requirements for customer engagement and decisioning initiatives.
• Translate business needs into functional specs for Pega CDH solutions.
• Design decision strategies, Next-Best-Action, engagement policies with technical teams.
• Support configuration and validation of customer decisioning logic in Pega CDH.
• Participate in user story creation, backlog grooming and sprint planning in Agile environments.
• Conduct UAT, testing, validation and traceability.
• Analyze data to improve personalization and campaign effectiveness.

Skills

Pega CDH

Business Analyst

BRD/FRD documentation

Agile/Scrum

Stakeholder management

Data models

APIs integration

Job description

Virtusa invites applications for a Pega CDH Business Analyst (BA) in the United Arab Emirates, Dubai. The role focuses on gathering requirements, translating them into functional specifications, and shaping Next-Best-Action strategies within Pega CDH to drive personalized customer engagement.

The ideal candidate has strong BA experience in Pega CDH, BRD/FRD proficiency, and familiarity with agile delivery and stakeholder management in regulated industries.