Owned Media Coordinator (MEA) – Social Content Lead

The Estée Lauder Companies; Dubai; On-site; AED 67,000 - 112,000; Part time

Job summary

Estée Lauder Companies in Dubai is seeking an Owned Media Coordinator on a 6-month contract to support best-in-class execution across owned social channels. You will partner with Brand Marketing, Creative, and Earned Media to bring brand stories to life through social-first content.

The role entails managing Instagram content calendars for multiple brands (including MAC Cosmetics), leading monthly briefs, defining content pillars, and coordinating with regional and global teams to adapt for the

Qualifications

• Arabic fluency (spoken & written).
• Degree (or equivalent) in Marketing, Media, Communications, or Digital.
• 1–3 years' experience in social media, digital marketing, or content creation.
• Strong understanding of social platforms and content best practices.

Responsibilities

• Manage and execute Instagram content calendars across multiple brands including MAC Cosmetics.
• Lead monthly content calendar briefings and execution with Brand teams to align on: New launch focuses, Hero products, Offers & retail moments, Collaborations.
• Define key content pillars for upcoming launches and translate them into social-first executions.
• Collaborate closely with the Earned Media team on influencer briefing inputs and creator content integration.
• Partner with EMEA and Global counterparts to align on regional social cadence calendars, then adapt for Middle East market needs.
• Stay up to date on social trends, formats, and platform updates; cascade trends to Brand Marketing and Earned Media teams.
• Film and capture social content aligned to platform trends and brand moments.
• Work with the wider Digital Commerce Marketing team to ensure creator and brand assets fulfill campaign requirements.
• Produce monthly owned social reporting across brands, showcasing channel growth, engagement metrics, and opportunities to accelerate performance.
• Update internal reporting tools on creator content performance and cascade learnings to key stakeholders.

Skills

Social media management

Content creation

Stakeholder coordination

Trend analysis

Education

Bachelor's degree in Marketing, Media, Communications, or Digital

Tools

Post scheduling tools

Social media analytics

Job description

Estée Lauder Companies in Dubai is seeking an Owned Media Coordinator on a 6-month contract to support best-in-class execution across owned social channels. You will partner with Brand Marketing, Creative, and Earned Media to bring brand stories to life through social-first content.

The role entails managing Instagram content calendars for multiple brands (including MAC Cosmetics), leading monthly briefs, defining content pillars, and coordinating with regional and global teams to adapt for the