Offer and Channel Marketing Director - MEA,

Schneider Electric; Dubai; On-site; AED 420,000 - 680,000; Full time

Job summary

Schneider Electric in the United Arab Emirates seeks a Director of Offer and Channel Marketing for the MEA region to shape commercial strategy and drive growth across markets. You will adapt global roadmaps to MEA needs, lead a cross-functional team, and accelerate launches, pricing, and channel programs to expand market share and customer adoption.

The role calls for 12+ years in product/marketing or sales leadership, a Bachelor's in a related field (MBA preferred), fluent English, and

Qualifications

• Bachelor's degree in Business, Marketing, Engineering, or related field.
• 12+ years of experience in Product Management, Product Marketing, Channel Marketing, Sales, or Commercial Leadership roles.
• Proven experience managing regional or zone-level commercial, offer, or marketing functions.
• Strong expertise in GTM strategy, portfolio management, pricing, and channel development.
• Demonstrated success in leading cross-functional teams within a matrix organization.
• Fluent in English; additional regional languages are an advantage.
• Willingness to travel across the MEA region as required.

Responsibilities

• Define and drive the Zone offer strategy in alignment with global business objectives and regional market priorities.
• Adapt global offer roadmaps, positioning, and value propositions to meet MEA customer and market needs.
• Lead Zone GTM strategies and commercialization plans to accelerate growth and adoption.
• Drive portfolio optimization, pricing excellence, and lifecycle management to maximize profitability and competitiveness.
• Provide market, customer, and competitive insights to Global Business Units to support innovation and portfolio evolution.
• Develop and execute the Zone channel marketing strategy to increase market coverage, partner engagement, and share of wallet.
• Drive deployment and localization of global and regional channel programs across MEA markets.
• Lead major product launches, commercial campaigns, and channel activation initiatives.
• Partner with Sales and Channel Management teams to strengthen channel capabilities and accelerate growth.
• Monitor channel performance and identify opportunities to improve effectiveness, productivity, and profitability.

Skills

Leadership

Strategic thinking

Stakeholder management

Cross-functional collaboration

Fluent English

Travel willingness

Education

Bachelor's degree in Business, Marketing, Engineering, or related field

MBA preferred

Job description

When you work for Schneider Electric you work for a company that is passionate about its people. Our people’s vision says, Great people make Schneider Electric a great company. We are proud to promote purpose, diversity, inclusion, learning and work-life integration – we’re a great place to work and we are continually striving to be the best place to work!

Your Mission as the Director, Offer and Channel Marketing, MEA;

• Lead the development and execution of the Zone's offer and channel marketing strategy, ensuring alignment with global priorities while addressing the diverse market dynamics of the Middle East and Africa.
• Be responsible for driving profitable growth through effective portfolio management, go-to-market (GTM) excellence, pricing strategy, channel development, and commercial activation across the Zone.
• Act as the strategic bridge between Global Business Units, Zone leadership, Country organizations, and Channel Partners, ensuring that offers are positioned competitively, launched successfully, and supported by high-impact marketing and channel programs.
• Through deep market understanding, customer insights, and competitive intelligence, you shape commercial strategies that increase market share, customer adoption, and partner engagement across MEA.
• Lead a team of offer and channel marketing professionals across the Zone, driving cross-functional collaboration with Sales, Marketing, Strategy, and Global Product Management teams to accelerate growth, profitability, and market leadership.

Key Responsibilities

• Define and drive the Zone offer strategy in alignment with global business objectives and regional market priorities.
• Adapt global offer roadmaps, positioning, and value propositions to meet MEA customer and market needs.
• Lead Zone GTM strategies and commercialization plans to accelerate growth and adoption.
• Drive portfolio optimization, pricing excellence, and lifecycle management to maximize profitability and competitiveness.
• Provide market, customer, and competitive insights to Global Business Units to support innovation and portfolio evolution.
• Develop and execute the Zone channel marketing strategy to increase market coverage, partner engagement, and share of wallet.
• Drive deployment and localization of global and regional channel programs across MEA markets.
• Lead major product launches, commercial campaigns, and channel activation initiatives.
• Partner with Sales and Channel Management teams to strengthen channel capabilities and accelerate growth.
• Monitor channel performance and identify opportunities to improve effectiveness, productivity, and profitability.

Leadership & Stakeholder Management

• Lead and develop a high-performing Zone Offer and Channel Marketing organization.
• Drive collaboration across Business Units, Sales, Marketing, Supply Chain, and Country organizations.
• Influence senior stakeholders and provide strategic recommendations on offer, pricing, and channel-related decisions.
• Foster a culture of customer-centricity, innovation, accountability, and continuous improvement.
• Lead strategic transformation initiatives and resolve complex business challenges impacting the Zone.

Job Requirements

• Bachelor's degree in Business, Marketing, Engineering, or a related field; MBA preferred.
• 12+ years of experience in Product Management, Product Marketing, Channel Marketing, Sales, or Commercial Leadership roles.
• Proven experience managing regional or zone-level commercial, offer, or marketing functions.
• Strong expertise in GTM strategy, portfolio management, pricing, and channel development.
• Demonstrated success in leading cross-functional teams within a matrix organization.
• Strong strategic thinking, business acumen, stakeholder management, and leadership capabilities.
• Fluent in English; additional regional languages are a advantage.
• Willingness to travel across the MEA region as required.