New Category Brand Executive – Growth Lead

BAT; Dubai; On-site; AED 180,000 - 240,000; Full time

Benefits offered by this job

Bonus eligibility

Health plans

Work-life balance

Transport support

Flexible holidays

Job summary

British American Tobacco Dubai is seeking an Area New Category Brand Executive to drive brand narratives that connect with target consumers and be relevant across markets.

You will lead cross-functional teams to deploy activation plans, manage budgets, and develop packaging and creative briefs in collaboration with stakeholders. The role involves working with NPI and DBS teams on launch workstreams and campaigns.

Qualifications

• Bachelor’s degree in Business Administration and/or Marketing.
• Experience in FMCG environments or consumer brands.
• Proven ability to manage multiple stakeholders and projects.

Responsibilities

• Support the Brand team in driving brand power and creative strategy for New Category brands across markets.
• Lead cross-functional collaboration to shape a cohesive brand narrative and support deployment teams.
• Ensure robust brand spend governance for products, packaging and communications with internal/external partners.
• Contribute to consumer journey insights and share takeaways with Area and functions.
• Lead development of packaging, creative, and research briefs with stakeholders, ensuring timely approvals.
• Drive campaign development and new product launch workstreams with agencies and NPI/ DBS teams.

Skills

Project management

Stakeholder management

Cross-functional collaboration

Analytical thinking

Brand strategy

Education

Bachelor’s degree in Business Administration or Marketing

Job description

British American Tobacco Dubai is seeking an Area New Category Brand Executive to drive brand narratives that connect with target consumers and be relevant across markets.

You will lead cross-functional teams to deploy activation plans, manage budgets, and develop packaging and creative briefs in collaboration with stakeholders. The role involves working with NPI and DBS teams on launch workstreams and campaigns.