National Sales Operations Manager

Confidential UAE; Dubai; On-site; AED 450,000 - 750,000; Full time

Job summary

Confidential UAE is seeking an experienced sales leader to oversee Modern Trade and Traditional Trade across the UAE. You will own revenue targets, build key account relationships, and manage a regional team of sales managers and supervisors to expand distribution across channels.

You will develop national sales strategy, monitor market trends, negotiate contracts, and collaborate with marketing, supply chain, and production on forecasting and product launches, while ensuring food safety and

Qualifications

• Bachelor's degree or equivalent.
• 10+ years in dairy or FMCG sales.
• 5+ years in sales leadership.
• Strong knowledge of dairy/perishable categories.

Responsibilities

• Foster and manage national relationships with retailers, wholesalers, and distributors.
• Develop and execute the national sales strategy with revenue targets.
• Lead regional sales managers and supervisors; coach and evaluate performance.
• Negotiate pricing, trade terms, and annual contracts.
• Monitor market trends, analyze data, report forecasts and risks.
• Ensure compliance with food safety, cold-chain and shelf-life requirements.

Skills

Strategic sales leadership

Key account management

Channel sales

Forecasting

Team leadership

Negotiation

Budget management

Education

Bachelor's degree or equivalent

Tools

CRM software

Job description

The ideal candidate will be responsible for overseeing the success of all sales across Modern Trade & Traditional Trade. This candidate must be knowledgeable about the local market and the competitive advantages in order to best recommend new sales strategies for success by owning the revenue target, build key account relationships, and manage a team of regional sales managers, Salesman and Supervisors to expand distribution coverage across multiple channels.

Responsibilities

• Foster new business relationships and manage existing relationships
• Develop and execute the national sales strategy, annual revenue, volume and margin targets
• Recommend sales strategies for improvement based on market research and competitor analyses
• Conduct budget reviews to ensure sales and marketing activities are within budget
• Attend industry trade events along with networking opportunities and other relevant meetings
• Manage and grow relationships with national retail customers, wholesalers and distributors
• Lead, coach, and evaluate regional sales managers and Area Sales managers
• Negotiate pricing, trade terms, promotions, and annual contracts
• Plan and track trade promotion spend and ROI
• Collaborate with marketing, supply chain, and production on forecasting, new product launches, and fulfillment
• Monitor market trends, competitor activity, and pricing (e.g., milk, cheese, yogurt, butter, plant-based alternatives
• Analyse sales data and report performance, forecasts, and risks to senior leadership
• Ensure compliance with food safety, cold-chain, and shelf-life requirements in the sales process

Qualifications

• Bachelor's degree or equivalent
• 10+ years' relevant experience in dairy preferably, FMCG or food and beverage sales, including 5 years in sales managerial & leadership
• Strong knowledge of dairy or chilled/perishable categories and their distribution

KPIs

• Relationship building at senior buyer level
• Data-driven decision-making
• Adaptability in price-sensitive, perishable-goods market
• Net sales and volume vs. target
• Market share and distribution growth
• Gross margin and trade spend efficiency
• Key account retention and new account wins
• Team performance and retention