Mobile Applications Growth Marketer/ ASO Specialist /Paid Ads Marketer

Tanqeeb; Dubai; On-site; AED 180,000 - 360,000; Full time

Job summary

Tanqeeb in Dubai seeks a growth-focused digital marketer to drive app growth across paid and organic channels. You will plan campaigns on Google, Meta, and TikTok, perform ASO, and optimize app store listings to boost downloads and retention.

The role requires 2–5 years in mobile app growth, strong analytics with GA4/Firebase/AppsFlyer, and proficiency in Ad platforms like Google/Meta/TikTok. Collaboration and creative problem solving are essential for success.

Qualifications

• 2–5 years of experience in mobile app growth or digital marketing.
• Strong knowledge of ASO, user acquisition, and performance marketing.
• Experience with analytics and marketing tools such as GA4, Firebase, AppsFlyer, or similar.
• Experience with Google Ads, Meta Ads, TikTok Ads, or similar platforms.
• Strong analytical, creative, and problem-solving skills.
• Good communication and teamwork skills.
• Understanding of iOS and Android app ecosystems.

Responsibilities

• Develop and execute mobile app growth strategies.
• Drive user acquisition through paid and organic channels.
• Plan and manage campaigns across Google, Meta, TikTok, and other platforms.
• Conduct ASO and optimize app store listings.
• Monitor app performance, downloads, retention, conversions, and LTV.
• Analyze data and identify opportunities for growth.
• Conduct A/B testing and optimize campaigns and creatives.
• Stay updated with mobile marketing trends and best practices.

Skills

Mobile app growth

Digital marketing

Analytical thinking

Communication

Teamwork

Tools

GA4

Firebase

AppsFlyer

Job description

1. Develop and execute mobile app growth strategies

2. Drive user acquisition through paid and organic channels

3. Plan and manage campaigns across Google, Meta, TikTok, and other platforms

4. Conduct ASO (App Store Optimization) and optimize app store listings

5. Monitor app performance, downloads, retention, conversions, and LTV

6. Analyze data and identify opportunities for growth

7. Conduct A/B testing and optimize campaigns and creatives

8. Stay updated with mobile marketing trends and best practices

Desired Candidate Profile

1. 2–5 years of experience in mobile app growth or digital marketing

2. Strong knowledge of ASO, user acquisition, and performance marketing

3. Experience with analytics and marketing tools such as GA4, Firebase, AppsFlyer, or similar

4. Experience with Google Ads, Meta Ads, TikTok Ads, or similar platforms

5. Strong analytical, creative, and problem-solving skills

6. Good communication and teamwork skills

7. Understanding of iOS and Android app ecosystems