Media Buyer / Meta Ads Specialist

applydubaijob.com; Dubai; On-site; AED 67,000 - 112,000; Full time

Job summary

Soft Line Agency is seeking an experienced Media Buyer / Meta Ads Specialist to plan, launch, and optimize Facebook and Instagram campaigns in Abu Dhabi. You will focus on improving campaign performance, ROI, and delivering measurable results.

The ideal candidate has hands-on experience with Meta Ads Manager, a performance-driven mindset, and the ability to partner with creative teams to craft high-performing ads. UAE campaign experience is preferred, agency background is a plus.

Qualifications

• Hands-on experience with Meta Ads Manager.
• UAE campaign experience preferred.
• Agency experience is an advantage.
• Provide examples of campaigns and measurable results.

Responsibilities

• Plan, launch, and optimize Facebook and Instagram campaigns.
• Manage lead generation, conversion, retargeting, and brand awareness campaigns.
• Monitor and optimize budgets to improve CPL, CPA, CTR, and ROAS.
• Build, test, and refine audiences, creatives, and campaign strategies.
• Track performance and prepare reports with actionable recommendations.
• Collaborate with the creative team to develop high-performing advertisements.

Skills

Meta Ads Manager

Audience targeting

Retargeting

A/B testing

Campaign optimization

Performance marketing

Education

Bachelor’s Degree or Diploma in Marketing or related field

Job description

Job Title: Media Buyer / Meta Ads Specialist

Company: Soft Line Agency

Industry: Digital Marketing & Advertising

Employment Type: Full-Time or Part-Time

Location: Abu Dhabi, United Arab Emirates

Experience: Proven hands-on experience with Meta Ads Manager; UAE campaign experience preferred; agency experience is an advantage

Qualification: Bachelor’s Degree/Diploma in Marketing, Digital Marketing, Business, or a related field (estimated)

Salary: AED 6,000-10,000 per month (estimated)

Role Overview

Soft Line Agency is seeking an experienced Media Buyer / Meta Ads Specialist to plan, launch, and optimize Facebook and Instagram advertising campaigns in Abu Dhabi. The role focuses on improving campaign performance, maximizing ROI, and delivering measurable results.

The successful candidate should have strong hands-on experience with Meta Ads Manager, a performance-driven approach, and the ability to collaborate with creative teams to develop high-performing ads.

Key Responsibilities

• Plan, launch, and optimize Facebook and Instagram advertising campaigns
• Manage lead generation, conversion, retargeting, and brand awareness campaigns
• Monitor and optimize budgets to improve CPL, CPA, CTR, and ROAS
• Build, test, and refine audiences, creatives, and campaign strategies
• Track performance and prepare clear reports with actionable recommendations
• Collaborate with the creative team to develop high-performing advertisements

Requirements

• Proven hands-on experience with Meta Ads Manager
• Strong knowledge of audience targeting, retargeting, A/B testing, and campaign optimization
• Experience managing UAE advertising campaigns is preferred
• Agency experience is an advantage
• Must provide examples of previous campaigns and measurable results
• Performance-focused approach to paid advertising
• Knowledge of Meta Ads Manager, audience targeting, retargeting, A/B testing, campaign analytics, performance optimization, and digital marketing metrics