MEA Marcomms Business Partner Lead - MACE, Dubai

MEA Marcomms Business Partner Lead - MACE, Dubai; Dubai; On-site; AED 240,000 - 360,000; Full time

Job summary

Mace is recruiting a UAE MEA MarComms Business Partner Lead to drive marketing strategy and campaigns across the Middle East and Africa. You will partner with business units and sector leads to position the brand, lead integrated campaigns, and deliver ROI-driven initiatives aligned with the global consultancy strategy.

You will manage ABM programs, develop annual plans, and collaborate with the digital marketing team to drive brand awareness and lead generation in the MEA region.

Qualifications

• Excellent written and verbal communication skills.
• Deep understanding of UAE market dynamics.
• Adept at leading complex marketing and communications campaigns.
• Degree in marketing/communications or equivalent.

Responsibilities

• Develops and delivers an annual marketing strategy and plan for the MEA region.
• Protects, positions and promotes the Mace brand.
• Leads integrated campaigns including content development, events, thought leadership and ROI.
• Promotes priority themes and differentiators across the engine and externally to clients.
• Champions ABM with an annual targeted plan for key accounts.
• Keeps abreast of market developments and provides insights.
• Supports strategic bids and capture plans where appropriate.
• Works with BUs to develop and implement CRM.
• Ensures adherence to brand guidelines and bid standards.

Skills

Exceptional communications

UAE market knowledge

ABM marketing

Campaign management

Budget management

Cross-functional leadership

Education

Degree in Marketing/Communications

Tools

CRM systems

Job description

Location Dubai

Address 2104 Aspect Tower, Business Bay Executive Towers

Industry Marketing & PR jobs, Media & Creative jobs, Business Development & Commercial

MEA Marcomms Business Partner Lead - MACE, Dubai

Job position summary:

At Mace, our purpose is to redefine the boundaries of ambition. We believe in creating places that are responsible, bringing transformative impact to our people, communities and societies across the globe. To learn more about our purpose, culture, and priorities, visit our strategy site.

Within our consult business, we harness our unique combination of leading‑edge practical expertise and project delivery consultancy to unlock the potential of every project.

The project:

We are recruiting a MarComms business partner lead for our Middle East and Africa global hub to support Mace's growth and aspirations in the region.

Values:

• Safety first - Going home safe and well
• Client focus - Deliver on our promise
• Integrity - Always do the right thing
• Create opportunity - for our people to excel

The marketing and communications business partner - Middle East and Africa will be the main marcomms contact for Middle East and Africa. They will work across the hub to ensure the Mace brand is positioned, protected and promoted in accordance with the market leader's aspiration.

This role will work across the region to ensure the Mace brand is positioned, protected and promoted in line with the wider consultancy strategy and aspirations. The role will work with business unit stakeholders and sector leads and stakeholders to develop and deliver annual marketing plans and campaigns in line with business strategy.

The marketing and communications business partner will act as the voice of the MEA global hub in the Consultancy marketing and communications team and wider Marcomms teams, ensuring that the needs of the sectors and business units are fully represented.

This role will lead the activity within the engine to support growth plans across diverse markets, sectors and services in line with the strategy.

UAE experience is required to ensure client approval.

You’ll be responsible for:

• Develops and delivers an annual marketing strategy and plan for your AOR (area of responsibility).
• Protects, positions and promotes the Mace brand.
• Develops and implements integrated campaigns including activities such as content development, event management, thought leadership and demonstrating return on investment (ROI).
• Promotes the priority themes and differentiators internally across the engine and externally to our clients and targets – priority themes and areas will vary depending on the strategy evolves, individual strategies and group priorities.
• Champions ABM (account‑based marketing) ensuring an annual targeted plan for those organisations.
• Keeps abreast of market developments and trends.
• Undertakes research to provide relevant insights and analysis to the business.
• Provides marketing support for key strategic bids and works on capture plans where appropriate.
• Works with sector business unit to develop and implement CRM.
• Ensures the adherence to Mace brand guidelines or any agreed bid‑specific standards.

Additional responsibilities:

• Acts as the main ambassador for marketing.
• Advises the hub/market senior leadership team (SLT) on all MarComms activity.
• Identifies leads and opportunities, supporting the business to secure the opportunity.
• Provides Marketing and communications business partnering and advisory services to BUs and support with plans to deliver growth against business priorities.
• Delivers global/market/sector‑driven campaigns.
• Supports with market intelligence and insights across hubs, markets and geographies.
• Provides strategic client engagement on key projects and programmes within area of responsibility and focus.
• Develops new value propositions at market/sector/hub level.
• Works with the digital marketing team to develop targeted campaigns to drive brand awareness and lead generation.
• Works collaboratively towards the common goal of net zero carbon transition, and shares responsibility for the proactive identification and management of the associated carbon emissions and reductions during the delivery of work.

You’ll need to have:

• UAE experience is required to ensure client approval.
• Exceptional communications/written skills.
• Deep understanding of the hub/market.
• Adept at leading complex marketing and communications campaigns.
• Degree standard of education (or equivalent).
• Strong communications background.
• Uses project management techniques to deliver projects to plan and to budget.
• Marketing and communications at both a strategic and tactical level.
• Resource management.
• Acts inclusively.
• “Brand ambassador” mindset.
• Confident in communicating at all levels.

Mace is an inclusive employer and welcomes interest from a diverse range of candidates. Even if you feel you do not fulfil all of the criteria, please apply as you may still be the best candidate for this role or another role within our organisation.

We are also open to discussing part-time, flexible, and hybrid working options if suitable within the role.